E*TRADE from Morgan Stanley · 3 months ago
Executive Director, Head of Digital Experience & Transformation, Firmwide Marketing
New York, New York, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$165K/yr - $275K/yr
10+ years expMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Executive Director, Head of Digital Experience & Transformation will drive the creation of compelling, seamless, and human-centered experiences across digital touchpoints, partnering closely with cross-functional teams to advocate for the voice of the consumer and ensure consistency across the end-to-end journey.
BankingFinanceFinancial Services
Responsibilities
Develop Morgan Stanley’s global website experience strategy to align with the strategic direction of the Firm in partnership with executive leadership; define and communicate the vision, strategy, and roadmap in collaboration with business and technical stakeholders
Transform our global website presence based on AI/evolving technologies, personalization capabilities and business goals, leading to an audience-led framework which helps us deliver our integrated solutions seamlessly to key segments
Adapt our digital experiences based on emerging LLM platforms and the need to be discoverable and relevant in the AI age in new ways (and – the shifting consumer behaviors tied to these 3rd party AI platforms/environments)
Lead the design of end-to-end client journeys across digital experience for web and mobile, aligning with brand and business strategy; define experience vision and requirements at the onset of new initiatives
Identify innovation opportunities, including the incorporation of Artificial Intelligence into digital experiences; evaluate and prioritize new digital capabilities, platforms and experiences (e.g., mobile, AI/automation, personalization tools, etc) by monitoring the digital landscape for emerging technologies and competitive updates
Oversee the Firmwide Marketing Experience Design team across foundational and strategic work, including artifact creation (journey maps, personas, ecosystem diagrams, etc. to communicate insights and design direction) and the development of wireframes, prototypes and high-fidelity designs (whether internal or vendor-produced)
Lead the UX Research team in defining hypotheses, designing and executing user testing plans and iterating designs based on insights
Ensure consistency in UI and accessibility compliance by leveraging and building upon defined, unified design systems
Activation of regulatory-driven requirements and general digital best practices within larger strategic frameworks (including accessibility and brand standards)
Collaborate closely with digital peers and partners to ensure goals and constraints are outlined, communicating clearly at each stage of the process
Mentor junior designers and foster a culture of continuous learning and collaboration across the team; advocate for a customer-centric, data-informed, and innovation-driven mindset throughout the organization
Facilitate strategic buy-in and alignment with stakeholders across departments; close partnership with Technology, Marketing, Communications, Legal and Compliance, and Business colleagues in key interfacing functions
Qualification
Required
10+ years of progressive experience in digital experience/digital marketing/digital transformation, with extensive background in website strategy and experience design (spanning UX, UI, service design or experience design, including in a lead designer capacity)
6+ years of people management and leadership experience; ability to lead a team with clear direction resulting in positive outcomes
Bachelors or Masters degree in Design, HCI, Psychology or a related field preferred; background in Business, Marketing, Digital Strategy
Strong strategic thinking and business acumen with a focus on digital growth and audience-led experiences
Excellent communication, storytelling, and stakeholder influence skills; comfortable navigating large, matrixed organizations
Experience in user-centered design, design thinking and systems thinking
Strong facilitation and storytelling skills to align stakeholders and drive decision-making; ability to influence senior leadership and key partners based on a data-informed, audience-led strategy
Strong visual design sensibility with attention to hierarchy, layout and interaction design (up to date with the latest design standards and trends, e.g., Material You)
Expert user of Figma and FigJam
Experience mapping and designing omnichannel client journeys and identifying/creating valuable experiences that deliver impact and business growth (ability to connect design decisions to business goals and outcomes)
Deep understanding of accessibility standards and inclusive design principles
Experience with applying brand guidelines within an established design system
Experience with user research, usability testing and analytics tools
Comfort working in dynamic, fast-paced environments with evolving priorities
Proven track record of leading digital transformation or innovation initiatives, including hands-on work with AI-driven user experiences
Preferred
Financial Services industry experience preferred
Benefits
Commission earnings
Incentive compensation
Discretionary bonuses
Other short and long-term incentive packages
Other Morgan Stanley sponsored benefit programs
Company
E*TRADE from Morgan Stanley
E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry.
1001-5000 employees
H1B Sponsorship
E*TRADE from Morgan Stanley has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-02-20Acquired
1996-08-16IPO
Leadership Team
Julia Miller
Director and Customer Marketing
Recent News
2025-11-07
2025-10-14
Company data provided by crunchbase