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SplitMetrics · 2 months ago

VP of Product / Chief Product Officer

United States

Full-time

Remote

Director/Executive

10+ years exp

SplitMetrics is a global software company that provides an ecosystem of products and services for mobile-first businesses. The VP of Product will lead the product team, consolidate AI initiatives, and drive the transformation of the product portfolio to enhance growth and market leadership.

A/B TestingAdvertisingApp MarketingCreative AgencyMobile AdvertisingSoftware

Responsibilities

Bring order to our current product and AI portfolio by consolidating existing initiatives into a coherent strategy with clear positioning, pricing, and GTM alignment

Lead the transformation of our products into a unified performance marketing platform with a consolidated tech stack, catalog, and monetization model

Drive the development of Iris into a marketplace of AI agents that solve diverse performance marketing challenges and open new revenue streams

Develop and execute product strategies that directly support business expansion (x2–x3) by increasing ACV, enabling cross-sell/up-sell, and supporting GTM execution in collaboration with Sales and Marketing

Lay down a strategic roadmap for innovation and expansion, aligned with company objectives and market opportunities

Recruit top talent, manage a team of product managers/designers, and foster a culture of continuous learning and growth

Partner with Marketing, Sales, and Customer Success to drive adoption, market strategy, and customer impact

Make data-driven decisions and ensure product strategies directly support revenue growth, retention, and customer value

Stay ahead of MarTech and AI trends, ensuring SplitMetrics leads in applying AI agents, chat-based solutions, and automation to performance marketing

Qualification

B2B SaaS product developmentAI-driven product scalingProduct strategy formulationMarket research methodologiesUser experience journeyCustomer development techniquesFluent in EnglishTeam leadershipCross-functional collaborationExceptional communication skillsHands-on attitude

Required

10+ years of experience in building B2B SaaS products for Mid and Enterprise markets

Proven experience in launching new or transforming existing B2B SaaS products

Proven ability to scale AI-driven products or platforms from prototype to active users, ideally including AI agents, conversational AI, or applied AI

Strategic but not only - ready to get your hands dirty to make sure products stay on target

Hands-on attitude, someone who talks with customers

Experience in leadership and proven 'Manager of managers' experience with the ability to optimize team performance and ensure their growth

Experience in formulating, communicating, and executing different product strategies, including core product strategy, Product-Market Fit expansion strategy, growth, and monetization strategy

Proficient in constructing, overseeing, and refining critical phases of the user experience journey, including activation, retention, and expansion

Seasoned in customer development techniques and market research methodologies

Exceptional verbal/written communication skills in remote/distributed environments

Fluent writing and oral communication in English (C1+)