Walmart Canada · 2 months ago
(USA) Senior Manager, Marketing Campaigns
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $180K/yr
3+ years expWalmart Canada is a leading retail organization, and they are seeking a Senior Manager, Marketing Campaigns. The role involves overseeing and executing marketing campaigns to achieve business goals, with a focus on demand generation, strategic planning, and cross-channel coordination.
DeliveryRetailShopping
Responsibilities
Develop a holistic marketing campaigns strategy across multiple channels with the right content mix to deliver against business goals and increase the engagement of our prospect and customer base
Collaborate with cross-functional teams to ensure campaign messaging, branding, and timing are aligned to business initiatives
Partner with internal Marketing team members to drive cross-team collaboration in email automation and lead scoring best practices to optimize content strategies that align with segmentation, prospect, and customer-centric opportunities
Drive personalization strategies and enhancements via multi-channel marketing campaign tactics
Establish, analyze, and report on campaign and program KPIs
Regularly communicate strategic insights and recommendations to team stakeholders and Marketing leadership
Build and maintain an inclusive campaign calendar and campaign best practices playbook
Work with PMM and Creative teams to launch campaigns using internal and external tools
Partner with Product Marketing, Creative team, Customer Success, Marketing leadership, and other neighboring teams to ensure all touchpoints are on-brand and impactful
Working closely with the Director of Marketing Operations and Marketing Creative Director to create and manage a robust campaign strategy, integrated across multiple channels including email, web, events, social media, and paid media
Collaborating cross functionally with teammates and neighboring teams (Product Marketing, Customer Success, Communications, etc.) to continuously discover and integrate content for campaign ideas and audience building for further prospect and customer personalization
Driving the creation and execution of multiple simultaneous campaigns and projects to address sales and customer needs
Removing barriers and obstacles that impact performance and identifying performance standards. Working with Marketing leadership to develop and drive the campaign strategy by managing the development of business proposals, strategic action plans, and roadmaps; providing insight on industry trends, best practices, and competitive landscape
Collaborating with cross functional teams on brief development, email campaigns, writing, editing, and design and providing feedback as it relates to best practices. Ensuring business needs are being met by evaluating the ongoing performance and effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events
Qualification
Required
Bachelor's degree in marketing, business, retail operations, or related field
4 years' experience in marketing campaign management, corporate communications, public relations, or relevant area
Demonstrated knowledge of campaign planning with lead, pipeline, and revenue growth
Demonstrated experience with demand generation methods for funnel creation, nurture strategies, and live/virtual events
Analytical and problem-solving skills including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Outstanding project management skills and ability to show ownership, appropriately prioritize, and meet deadlines
Proven ability to build relationships quickly, influence without direct authority, and work collaboratively across functions with both peers and leadership
Ability to operate effectively and adapt in a fast-paced, ever-evolving environment
Strong creative thinking, originality, and experimentation skills
Excellent strategic problem-solving and communication skills with the ability to balance attention to detail with swift execution
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field
Option 2: 6 years' experience in Marketing, Business Administration, or related field
Preferred
Masters: Business Administration
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase