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The New York Times · 1 month ago

Senior Product Manager, Growth - NYT Wirecutter

New York, NY

Full-time

Onsite

Senior Level

$144K/yr - $165K/yr

5+ years exp

The New York Times is committed to independent journalism and seeks a Senior Product Manager for Wirecutter to lead growth strategies. The role involves creating product plans to drive user growth, collaborating on SEO and AI-driven initiatives, and ensuring effective communication across teams.

Digital MediaJournalismNews

H1B Sponsor Likely

Responsibilities

Strategic Growth Planning: Create product plans focused on driving exponential top-of-funnel user growth, retention, and conversion. This includes developing strategies that balance organic/technical SEO with paid search initiatives and adapt to latest channels like AEO (Answer Engine Optimization) and AGO (AI-Generated Overviews)

Prioritization for Growth: Guide the prioritization of work by building business cases that consider the bottom line and impact on key growth metrics. Knowing when to go deep on a few things versus incremental progress on numerous things will be key

Technical SEO & AI-Driven Growth: Partner closely with technical SEO experts, frontend engineers, and Engineering partners to define and execute a roadmap that optimizes for Core Web Vitals, robots.txt management, domain handling (e.g. 301 redirects), and platform scalability

AI Strategy & Experimentation: Incorporate AI tooling to amplify your own planning, efficiency, and execution in product management, SEO, and growth. Work with Engineering and Design to make build vs. buy vs. hybrid decisions looking for opportunities to implement A/B testing and growth loop optimization

Scope Management: Break large projects down into smaller, actionable scopes to mitigate delivery risk and provide near-term and long-term value

Communication & Alignment: Manage up, down, and all around with teams and stakeholders to uphold understanding

Design & User Experience: Partner with Design to deliver intuitive and usable reader experiences prioritizing features that allow users to discover Wirecutter's value quickly, minimizing friction and maximizing top-of-funnel engagement and satisfaction

Growth Loop Implementation: Lead integration efforts between Wirecutter and The New York Times' tooling and platforms

Bridge Product & Marketing: Bridge the gap between external marketing efforts and the internal product experience

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Qualification

Product ManagementTechnical SEOPerformance MarketingAI ToolsA/B TestingData AnalysisGrowth LoopsUser ExperienceCommunicationCollaboration

Required

5+ years of experience in product management

3+ years of experience in performance marketing, affiliate marketing, or a similar industry that involved growth tactics

1+ year of experience partnering with technical SEO experts and frontend engineers on projects like Core Web Vitals, robots.txt optimization, and domain redirect strategies

1+ year of experience between organic (SEO/AEO) and paid search acquisition strategies

1+ year of experience using AI tools to enhance product management workflows and execution

2+ years of experience applying data for growth insights and optimization

2+ years experience in A/B testing and experimentation methodologies

Preferred

2+ years of experience in a scale-up company with a focus on driving rapid user growth

Experience with the latest discovery channels - AEO (Answer Engine Optimization) and the impact of AI-Generated Overviews (AGO) on media and affiliate companies

Understanding of how and when to use AI/ML-based solutions to solve business and customer problems

Understanding of growth loops and their application in product development

Experience with newsletter growth, including domain knowledge around inbox placement optimization and email deliverability

Company

The New York Times

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Founded in 1851

New York, New York, USA

1001-5000 employees

https://www.nytco.com/

H1B Sponsorship

The New York Times has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (40)

2024 (20)

2023 (21)

2022 (36)

2021 (27)

2020 (36)