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PennEngineering® · 8 hours ago

Content Strategist

Doylestown, PA

Full-time

Onsite

Senior Level

5+ years exp

PennEngineering is a company that values innovation and collaboration, aiming to make a positive impact in the world. The Content Strategist will lead the development and execution of content strategies that enhance brand storytelling and engage customers across various channels, while also optimizing for AI-driven discovery tools.

Industrial Engineering

Growth Opportunities

Hiring Manager

Brittany Specht, SHRM-CP

Responsibilities

Develop and guide solution-oriented storytelling that connects products, services, and customer needs across sectors. Create content frameworks that support full-funnel marketing and drive engagement

Build and manage a strategic content roadmap that supports brand storytelling and sales enablement

Own the end-to-end content strategy - from editorial planning to production workflows - across our websites, landing pages, social channels and sales content

Build and manage a content calendar aligned with product marketing, demand gen, and SEO/AEO goals

Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey

Create and guide the development of whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement, in collaboration with the Marketing team

Develop AEO-optimized content that directly answers high-intent buyer and user questions

Apply structured content techniques

Experiment with emerging AI search tools and discovery platforms to extend content reach

Monitor and analyze performance across organic, AI, and referral channels

Translate insights into action by refining strategy and improving content formats

Stay ahead of evolving search and AEO trends to keep PennEngineering competitive

Qualification

Content StrategyAnswer Engine OptimizationAI-driven Content DevelopmentAnalytical SkillsTechnical Content ExperienceEditorial InstinctsFreelance ManagementMultimedia Content ProductionLanguage ProficiencyCross-functional Collaboration

Required

5-10 years of content strategy experience, ideally in the B2B industrial space or in a fast-paced marketing team

Proven success developing content strategies that drive awareness, organic engagement, and audience growth

Strong grasp of how brand, creative, and media intersect across social, web, and earned channels

Portfolio of demand-generating content and programs tied to measurable business outcomes

Experience briefing and producing written and multimedia content in partnership with internal teams or external vendors

Strong analytical skills with ability to translate performance data into actionable optimizations

Demonstrated ability to apply Gen-AI tools or automation to marketing workflows

Expertise in writing and structuring content for both humans and machines

Strong editorial instincts with the ability to simplify complex topics

Familiarity with tools like ChatGPT, Gemini, etc. - and how to integrate AI into your workflow

Ability to balance quick-turn execution with long-term brand storytelling

Comfortable working cross-functionally in a large scale, global environment

Preferred

Experience in managing freelance writers or agency partners

Background in journalism, technical writing, or UX writing

Proficient in additional languages: German, Spanish and Chinese

Benefits

Medical & Employer Paid: Dental and Vision

Parental Leave

401k and Employer Match

Paid time off and holidays

Tuition reimbursement

Paid On the Job Training

Performance incentive bonuses

Community Volunteering

Talent Referral Bonus Program

Employee Centric Culture

Company Provided Technology (laptop, phone, monitors for office and home environment)

Company

PennEngineering®

Since our founding in 1942, PennEngineering® has grown to become the premier engineered fastening, installation and wire protection resource worldwide.

Founded in 1942

Danboro, Pennsylvania, USA

1001-5000 employees