FareHarbor · 2 days ago
SEO Strategist
FareHarbor is a leading reservation software company that focuses on improving experiences for clients in the travel industry. The SEO Strategist will analyze website data, create SEO recommendations, and collaborate with various teams to enhance clients' organic search presence.
ReservationsSoftwareTourismTravel Agency
Responsibilities
Assist Enterprise Project Managers & Web Designers with website pre-build activities related to clients current/previous SEO activities
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords during website pre-sweep to aid Web Designers
Create comprehensive SEO recommendations based on client goals, Google Search Console, Semrush, Google Analytics, and the results of other data based tools
Work with Team Leads and management to build and refine audits, trainings, and other resource material
Provide guidance and mentorship to team members on complex SEO questions
Benchmark traffic, rankings and revenue with Google Analytics and SEMrush to help with showing positive changes and results
Perform keyword research, local audits and competitive analysis
Follow any specific instructions provided by Project Coordinators and work with them to hit defined deadlines and milestones for each project
Track changes made to client websites, help prepare reporting for clients
Stay up to date with changes in the SEO landscape, apply to client work
Collaborate with CRO team to create optimal user experiences and conversion rate optimizations
Advise and educate Fareharbor departments on SEO best practices
Work with the Product team to give feedback on features that already exist and ones that should be created
Qualification
Required
3+ years in an SEO role
Experience working with Excel, SEMRush, and Screaming Frog
Outstanding ability to think creatively, strategically, and identify and resolve problems
Proficiency in presenting data in a clear and compelling narrative
Up to date understanding of search engine algorithms and ranking methods
Able to complete competitive analysis of other companies within the industry
Comfortable analyzing high volumes of data on a daily basis
Passion for SEO, content and all things related to organic marketing
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Have the desire to improve and grow within the organization
Experience with Google Analytics and Google Search Console
Preferred
Experience working with DNS
Experience working with Google Data Studio
Experience with managing client portfolios and communications
Multilingual - Spanish speaking
Have experience working with Content Management Systems (CMS) such as Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, Wordpress, etc
Have experience with HTML and CSS
Benefits
Medical, dental + vision coverage
26 vacation days, 10 sick days & 12 paid holidays per year
Global leave benefit
22 weeks paid parental leave
2 weeks paid grandparent leave
Extended care and bereavement leave
Life insurance policy
401k + employer matching
Social hours & events and team-building
Educational Opportunities
Wellness benefits (Headspace subscription & wellness webinars)
Work-from-home assistance
Hybrid friendly
Paid volunteer hours
Company
FareHarbor
FareHarbor operates as a reservation platform for tours, activities, rentals, and attractions.
Funding
Current Stage
Late StageTotal Funding
$0.11M2018-04-19Acquired
2015-05-13Seed· $0.11M
Leadership Team
Recent News
2025-08-19
Company data provided by crunchbase