PurpleLab · 2 months ago
Director / Senior Director, Agency/Brand Sales
PurpleLab is seeking a highly motivated and experienced Director or Senior Director to drive revenue growth by building and expanding relationships with advertising agencies that manage pharmaceutical manufacturer clients. This role is critical in positioning advertising solutions as a trusted partner to agencies and involves consultative, value-based selling.
Computer Software
Responsibilities
Own and exceed a defined revenue quota by selling advertising solutions to top agency partners in the pharmaceutical industry
Identify new business opportunities within agency holding companies, independents, and pharma-specialist agencies
Build and deepen strategic relationships with senior agency decision-makers across planning, investment, and analytics functions
Serve as the primary point of contact for agencies, ensuring alignment of our offerings with their client objectives
Partner with agency leads to influence pharmaceutical manufacturer marketing investments
Develop account plans to expand penetration within agency networks and their pharmaceutical brand clients
Coordinate with cross-functional teams (product, client success, ad operations) to deliver solutions tailored to agency and brand needs
Stay current on pharma advertising trends, regulatory requirements, and agency dynamics
Provide consultative insights to agencies on how to leverage our compliant health data, measurement tools, and omnichannel audience solutions
Work closely with internal leadership to shape go-to-market strategies for agency engagement
Collaborate with client success teams to ensure campaign execution meets performance and compliance standards
Qualification
Required
5-10 years of sales or business development experience in healthcare data, SaaS, agency, or adtech industry
Proven ability to exceed quota in a B2B selling environment
10+ years of experience selling into agencies and/or pharmaceutical companies, ideally in SaaS, DaaS, or healthcare analytics
Demonstrated success managing large, complex deal cycles
Preferred
Familiarity with healthcare claims, RWD, or life sciences analytics
Deep understanding of advertising ecosystem and the mechanics of omnichannel media investment