Guardian Life · 2 months ago
Email Marketing Manager
Holmdel
Full-time
Hybrid
Senior Level
$83K/yr - $136K/yr
5+ years expGuardian Life is seeking an experienced Email Marketing Manager to support their Group Employee Benefits business. This role involves collaborating with various marketing teams to build and deploy email marketing communications aimed at driving customer engagement and improving channel performance.
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Responsibilities
Build and deploy email marketing campaigns across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives
Think strategically to prioritize key projects to develop and execute email marketing campaigns that achieve the business’s short and long-term goals
Manage and maintain the email marketing calendar, ensuring timely scheduling, alignment with campaign objectives, and coordination across teams to support integrated marketing initiatives
Establish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs
Design, build, and optimize automated email journeys to deliver personalized, timely communications that enhance engagement and support lifecycle marketing objectives
Familiarity with HTML/CSS for email formatting and troubleshooting
Understanding of deliverability, inbox placement, and sender reputation management
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Monitor Deliverability and Compliance: Maintain list hygiene, monitor bounce rates, and ensure compliance with email regulations
Ability to interpret KPIs such as open rates, CTR, conversion rates, and A/B test results to provide clear campaign result metrics against goals and industry benchmarks
Assess email performance against goals and make recommendations for improvement
Qualification
Required
Bachelor's degree
Minimum of 5 years of B2B/B2B2C email marketing experience
Experience working with email marketing and marketing automation platforms required; specifically, Salesforce Marketing Cloud and Pardot experience required
Experience managing clients either internally or in an agency environment
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Ability to think critically and make optimization decisions based on data analytics
Demonstrated understanding of email marketing best practices
Experience in Workfront or other project management tools required
Skilled in marketing testing, data analysis, and reporting
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Demonstrated willingness to ‘roll up your sleeves' to get things done
Experience working in MS Office (Excel, Word, PPT)
Familiarity with HTML/CSS for email formatting and troubleshooting
Understanding of deliverability, inbox placement, and sender reputation management
Ability to interpret KPIs such as open rates, CTR, conversion rates, and A/B test results to provide clear campaign result metrics against goals and industry benchmarks
Assess email performance against goals and make recommendations for improvement
Benefits
Support and flexibility to achieve your professional and personal goals
Skill-building
Leadership development
Philanthropic opportunities
Opportunities to build communities and grow your career
Company
Guardian Life
Guardian Life Insurance Company of America (Guardian) is one of the country’s leading mutual insurers.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-08-23Non Equity Assistance
Leadership Team
Andrew McMahon
Chairman and CEO
Michael Prestileo
Chief Strategy Officer
Recent News
2025-12-11
Company data provided by crunchbase