Lindt & Sprüngli USA · 2 months ago
Digital Content & Social Media Manager
Stratham, NH
Full-time
Hybrid
Mid, Senior Level
$97K/yr - $126K/yr
4+ years expLindt & Sprüngli USA is a global fast-growing consumer goods company specializing in premium chocolate. The Digital Content & Social Media Manager will enhance Lindt’s brand presence through organic social channels and ensure a commercially effective digital shelf for their D2C business.
E-CommerceFood and BeverageManufacturingRetail
Responsibilities
Develop platform‑specific organic social strategies (Instagram, TikTok, YouTube, Pinterest, Meta)
Own the always‑on editorial calendar, integrating campaign priorities, launches, and seasonal moments
Localize and adapt global social and creative toolkits for the U.S. market, ensuring brand cohesion
Partner with Brand, Creative, Retail, and Digital teams to ensure unified storytelling
Lead the content production plan across social, D2C, and owned channels (lifestyle imagery, short form video, PDP imagery, blogs and recipes)
Leveraging the brand creative toolkit that establishes brand vision, direct and style photoshoots to ensure visual craft, channel fit, and brand consistency
Manage end-to-end creative development with internal teams and agencies
Ensure all content reflects Lindt's premium aesthetic and delivers against commercial objectives
Leverage cutting edge AI tools to scale ideation, scripting, visual generation, and asset versioning
Maintain AI prompt libraries, brand-safe workflows, and quality standards
Use data signals and platform insights to iterate creative for maximum effectiveness
Manage daily publishing, community engagement, moderation, and issue escalation
Track emerging trends, competitor moves, and relevant cultural moments via social listening
Recommend agile content or engagement opportunities based on real‑time insights
Source, brief, and manage creators and influencers; oversee approvals and usage rights
Integrate creator content into brand, seasonal, and D2C marketing plans
Track content performance and optimize partnership strategy
Ensure the digital shelf reflects Lindt’s premium quality consistently across the D2C site and retailer e‑commerce partners
Partner with Brand, Retail, and Digital teams to launch NPDs with high‑quality product content
Develop, adapt and maintain PDP content, including pack shots, secondary imagery, lifestyle visuals, and product copy (non-SEO) for D2C/retailer specs
Work with cross functional teams to ensure all assets meet retailer and D2C specifications
Track and report on key organic social metrics (engagement, reach, retention, content quality signals)
Measure digital shelf health (PDP content completeness, image quality, readiness for launch)
Use insights to refine creative direction, improve content efficiency, and elevate digital shelf execution
Qualification
Required
4-6 years in social media, content creation, or eCommerce content roles
Strong experience producing short‑form video, lifestyle imagery, and platform‑optimized content
Familiarity with D2C merchandising standards (PDP, pack shots, secondary images)
Excellent writing skills, visual judgment, and project management capabilities
Strong cross‑functional collaboration and communication skills
Preferred
Experience using AI content tools preferred
Bachelor's degree in Marketing, Communications, or related field; MBA a plus
Company
Lindt & Sprüngli USA
Headquartered in beautiful Stratham, New Hampshire, Lindt & Sprüngli USA is the fastest growing premium chocolate manufacturer in the US market.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ana Maria Dominguez
President & CEO
Allyson Otovic Dalgar
Senior Human Resources Business Partner, Corporate
Recent News
Canadian National Railway
2025-12-02
2025-07-22
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