AmaWaterways River Cruises · 6 days ago
Senior Manager, Social Media
Calabasas, CA
Full-time
Onsite
Senior Level
$110K/yr - $120K/yr
5+ years expAmaWaterways River Cruises is seeking a Senior Manager for Social Media to lead their global social media strategy. The role focuses on elevating brand storytelling, driving engagement, and fostering community across various platforms while overseeing content planning, influencer partnerships, and performance analytics.
Travel
Responsibilities
Develop and execute a comprehensive social media strategy aligned with brand positioning, campaign goals, and guest engagement objectives
Lead platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and emerging channels
Define and evolve the brand voice and visual identity across social platforms
Partner with Brand and Creative teams to ensure storytelling consistency and high-quality content production
Oversee editorial calendar planning, including campaign launches, seasonal promotions, and real-time engagement
Lead community management strategy, ensuring timely, empathetic, and brand-aligned responses across platforms
Identify and activate user-generated content (UGC) and brand advocates to amplify reach and authenticity
Collaborate with Guest Services and onboard teams to surface real-time moments and guest stories
Build and manage influencer and creator partnerships to drive awareness and engagement
Negotiate contracts, oversee content deliverables, and measure ROI of influencer campaigns
Partner with PR and Sales to align influencer efforts with media outreach and trade initiatives
Define KPIs including engagement rate, follower growth, reach, sentiment, and conversion metrics
Lead monthly and quarterly reporting, providing insights to leadership and cross-functional teams
Use analytics tools (e.g., Sprout Social, Meta Business Suite, Google Analytics) to optimize content and audience targeting
Manage and mentor social media team members, including coordinators and agency partners
Lead cross-functional workshops to educate internal teams on social media best practices and trends
Collaborate with Paid Media to ensure organic–paid synergy and maximize campaign performance
Stay ahead of platform updates, algorithm changes, and emerging content formats
Pilot new tools and approaches (e.g., AI-generated content, social commerce, live streaming)
Act as the internal champion for social media innovation and audience-first storytelling
Qualification
Required
Bachelor's Degree (BA) from four-year college or university in marketing, communications, journalism, or related field
Five to seven years of experience in social media strategy and execution
Proven success in leading social campaigns that drive engagement and brand growth
Expertise in social media tools, analytics platforms, and content creation workflows
Strong leadership, communication, and project management skills
Passion for travel, storytelling, and community building
Preferred
Master's degree a plus
Experience in travel, hospitality, or luxury lifestyle
Company
AmaWaterways River Cruises
AmaWaterways River Cruises is a travel & tourism company offering riverboat holiday tours in Europe.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-03-04Acquired
Leadership Team
Kristin Karst
Chief Brand Ambassador & Co-Owner
Recent News
Company data provided by crunchbase