HighLevel · 1 month ago
Sr. Director, Channel Programs
United States
Full-time
Remote
Director/Executive
15+ years expHighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. The Sr. Director, Channel Programs will lead the development and growth of channel, affiliate, and strategic account programs, ensuring they drive customer acquisition and retention while managing a global team.
AdvertisingCRME-Commerce PlatformsMarketing
Responsibilities
Own Strategy & Growth – Develop and lead HighLevel’s channel, affiliate, and/or strategic account programs to drive adoption, retention, and revenue growth
Partner/ Account Acquisition & Management – Identify, recruit, and cultivate high-value partners or accounts, ensuring long-term, mutually beneficial relationships
Independent Leadership – Serve as the senior escalation point, independently handling complex partner/account challenges and people-related situations with sound judgment
Team Leadership & Development – Lead and develop a global organization of directors, managers, and specialists, ensuring alignment, scalability, and leadership readiness across the Affiliate teams
Program Design & Optimization – Develop and manage incentive structures, gamification, commission frameworks, or account growth strategies that maximize engagement and success
Cross-Functional Alignment – Collaborate with Sales, Marketing, Product, and Revenue Operations to deliver seamless partner and account initiatives and go-to-market strategies
Governance & Compliance – Oversee contract compliance, program budget tracking, and partner/account reporting, ensuring transparency and alignment with business goals
Performance & Analytics – Track KPIs, monitor program health, and provide regular reporting to senior leadership, with clear data-driven recommendations for improvement
Industry Engagement – Represent HighLevel at industry events, partner conferences, and trade shows to strengthen brand presence and recruit new partners or accounts
Continuous Improvement – Stay ahead of industry and competitor trends, proactively adapting strategies to keep HighLevel competitive
Serve as the executive representative for all strategic partner relationships, industry alliances, and high-level negotiations. Represent the organization at global events and forums to strengthen market credibility and expand the partnership ecosystem
Qualification
Required
15 + years of progressive experience in Channel, Partnerships, or Business Development, including 7+ years leading large, global teams
Proven success in driving multi-region channel growth strategies and influencing C-level stakeholders
Strong executive presence with the ability to represent the organization in strategic negotiations and partner discussions
Experience managing multi-million-dollar budgets and driving measurable ROI across partner programs
Proven Leadership in Channel – Extensive experience in channel programs, partnerships, or affiliate marketing, with a track record of delivering growth and scaling ecosystems
Independent Leadership – Ability to handle complex business situations and people challenges independently, using sound judgment and maturity
Business Acumen – Strong understanding of contracts, budgets, partner/account governance, and performance metrics
Leadership Skills – Track record of inspiring, motivating, and scaling high-performing teams
Collaboration – Exceptional ability to influence cross-functional leaders across Sales, Marketing, Product, and Rev Ops
Strategic Thinking – Ability to set long-term program strategy while executing short-term growth initiatives
Resilience & Adaptability – Comfortable managing ambiguity, tough negotiations, and high-stakes partner/account or people decisions
Bachelor's degree in Business, Marketing, or related field
10+ years in channel management, partnerships, or business development
7+ years leading and scaling affiliate or channel marketing programs in SaaS, PLG startups, or agencies
Preferred
MBA preferred
Company
HighLevel
HighLevel is a marketing and advertising platform that captures message leads via voicemail, SMS, emails, FB messenger, and more.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
General AtlanticPeakequity
2024-04-11Private Equity
2021-11-04Private Equity· $60M
Leadership Team
Varun Vairavan
Co-Founder
Joyce Boss
Chief Financial Officer
Recent News
bloomberglaw.com
2025-12-10
EIN Presswire
2025-12-02
2025-11-28
Company data provided by crunchbase