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Verkada · 5 days ago

Digital Growth Manager, SEM

San Mateo, CA

Full-time

Onsite

Mid, Senior Level

$145K/yr - $190K/yr

4+ years exp

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. The SEM Growth Manager will be responsible for driving customer acquisition and growth through innovative digital marketing and SEM strategies.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Oversee paid Branded and Nonbranded Search campaigns to maximize quality pipeline generation and Customer LTV

Own full-funnel pipeline generation, implement industry-leading tactics to increase traffic, clicks, landing-page conversion, and high-quality lead generation

Drive innovation and experimentation in SEM marketing tactics to stay ahead of industry trends and leverage new growth opportunities

Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, SEM, Display, PMax)

Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI

Collaborate with cross-functional teams to align digital marketing strategies with overall business goals

Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

Qualification

Digital marketing strategiesCustomer acquisition strategiesAnalytics tools proficiencyDigital marketing automationQuantitative analysisCommunication skillsInterpersonal skillsOrganizational skillsCreative thinking

Required

4-year undergraduate degree (quantitative field of study strongly preferred)

4+ years of work experience, with a proven track record of successful customer acquisition strategies

Strong quantitative background, with experience using data and metrics to inform marketing decisions

Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills

Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders

Creative thinker with a passion for digital marketing and growth hacking

Preferred

Experience with digital marketing automation and CRM tools preferred

Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Wellness/fitness benefits

Healthy lunches and dinners provided daily