Ilitch Companies · 2 months ago
Manager, Retail Marketing
Detroit, MI
Full-time
Onsite
Mid Level
3+ years expIlitch Companies is seeking a Manager, Retail Marketing, to drive the promotion and visibility of merchandise across various platforms. The role focuses on managing the retail marketing calendar, executing engaging campaigns, and analyzing performance to enhance future strategies.
Food and BeverageHospitalityTravel
Responsibilities
Manage retail marketing calendar and update all retail content across various channels to ensure timely roll out in support of team websites, apps, and digital platforms
Assist in the development and execution of marketing campaigns to promote retail products, limited-edition collections, and core merchandise
Support game day promotions – item of the game, signage, activations, internal gifting and requests
Drive effective email marketing, social media content, app, and in arena messaging with internal teams – game presentation, revenue marketing, social, and brand marketing teams
Work closely with our third-party operator to communicate brand marketing efforts and align retail marketing with product buys and planning
Track performance of campaigns and sales from promotions to measure effectiveness and provide recaps highlighting key performance metrics
Coordinate influencer, player, and partner seeding and special-order requests in collaboration with social, brand, and fan engagement teams
Provide on-site support for games, special product events, and retail activations with external vendors and brands
Work in partnership with the creative team to develop retail specific content and evergreen photoshoots to feature new and special collaboration items including item of the games or new program drops
Partner with NHL and MLB Licensees and team contacts on special programs and go to market strategies
Cross functional collaboration – collaborate with internal teams including brand marketing, sales, design, and third-party operator to ensure cohesive brand alignment
Market research and analysis – identify opportunities to capitalize on market trends
Manage Retail budget for various projects and expenses throughout the season
Qualification
Required
Bachelor's degree in marketing, business administration, communications, or a related field
3+ years of marketing, retail, or event experience in sports, fashion, or entertainment
Strong organizational skills and attention to detail
Strong written and verbal communication skills
Ability to work weekends, holidays, games/events as needed
Company
Ilitch Companies
The Ilitch Companies' family of businesses represent leading brands in the food, sports and entertainment industries, including Little Caesars, Blue Line Distribution, the Detroit Red Wings, Olympia Entertainment, the Detroit Tigers, Olympia Development, Little Caesars Pizza Kit Fundraising Program, Champion Foods, MotorCity Casino Hotel, Ocean Casino Resort, and Tenda.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Scott Fisher
Chief Financial Officer
Patrick Rubens
Compensation Business Partner
Recent News
Crain's Detroit Business
2024-05-21
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