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Vonage · 3 days ago

Field Marketing Manager

United States

Full-time

Remote

Mid Level

Vonage is a global cloud communications leader, and they are seeking a Field Marketing Manager to support sales efforts through targeted marketing strategies. The role involves managing marketing plans, executing events, and collaborating with various teams to drive customer acquisition and growth objectives.

Communications InfrastructureDeveloper APIsEnterprise ApplicationsInformation ServicesInformation TechnologyPaaSTelecommunications

Comp. & Benefits

No H1B

Hiring Manager

Haven B.

Responsibilities

Develop marketing plans in conjunction with the Senior Field Manager and Sales Leaders, ensuring alignment with sales priorities, goals, and relevant ABM campaigns

Collaborate closely with sales, leveraging tools like 6Sense to create targeted account lists and execute ABM tactics that support opportunity development

Plan and execute events, including industry trade shows, C-Suite level roundtables, networking experiences, and webinars, to engage & expand ABM accounts

Collaborate with Product Marketing and Content teams to create materials for events, webinars, emails, and other campaigns to position the company as a thought leader

Drive direct marketing efforts for account door openers, including prospecting, nurturing, account navigation, opportunity development, and deal support

Innovate and test new approaches for reaching & engaging ABM accounts

Track and forecast performance and maintain up-to-date planning documents

Manage budgets, marketing resources, vendors and agencies to ensure efficient and effective execution. This includes hosting 1:1 meetings with vendors to drive engagement in ABM accounts

Qualification

Field marketing experienceAccount Based Marketing (ABM)SaaS B2B marketingEvent managementData-driven approachProject managementDigital advertising experienceCPaaS experienceCVENT experienceCollaboration skillsAdaptabilityPositive mindsetOpen-mindednessTeam player