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Seequent · 2 weeks ago

Customer Marketing Specialist

Vancouver, British Columbia, Canada

Full-time

Hybrid

Senior Level

5+ years exp

Seequent is a company focused on helping organizations understand the underground through innovative technology in Earth sciences. The Customer Marketing Specialist will develop and execute customer advocacy programs to showcase success and drive business growth while managing customer insights initiatives.

3D TechnologyArtificial Intelligence (AI)Civil EngineeringEnvironmental EngineeringGeospatialInformation TechnologyMiningMining TechnologySoftware

Culture & Values

Responsibilities

Develop and manage a comprehensive customer advocacy program, including identifying, recruiting, and nurturing customer advocates across various stages of the customer lifecycle

Source and create compelling customer success stories, case studies, video testimonials, quotes, and public speaking opportunities in collaboration with Sales, Product Marketing, and Content teams

Manage a customer reference library/database, ensuring up-to-date information, tracking usage, and reporting on the impact of advocacy activities on the sales pipeline and marketing initiatives

Drive engagement in peer-to-peer review sites (e.g., G2, Capterra) to increase positive reviews and improve brand reputation

Create customer-centric content for internal use, such as sales enablement materials and internal newsletters

Assist with the delivery of key customer programs i.e. Bentley’s Year In Infrastructure

Support the end-to-end execution of our NPS program, including survey design, deployment, data monitoring, closed-loop feedback processes, and reporting on key metrics

Assist in the planning, logistics, and execution of virtual and in-person Customer Advisory Boards (CABs), including agenda development, managing invitations, coordinating speaker materials, and documenting insights/action items

Support with the implementation, and measurement of multi-channel campaigns that drive product adoption and feature utilisation

Work closely with our Learning Experience team to promote educational content that helps customers understand product value and use cases

Develop and execute targeted email nurture programs on customer segments, lifecycle stages, and usage patterns

Qualification

Customer MarketingNPS Program ManagementCustomer Advocacy ProgramsMarketoIntercomGoto WebinarSplashContent CreationRelationship BuildingCommunication SkillsProblem Solving

Required

5+ years of marketing experience, including Customer Marketing

Strong technical understanding and can pick up new tools quickly

The ability to leverage key metrics and qualitative analysis to refine strategies, tactics and outcomes

A sense of curiosity combined with the proven ability to translate your ideas into actionable customer programmes, events, and campaigns from the ground up

Exceptional ability to foster meaningful relationships and build trust across a range of personalities by demonstrating your sense of empathy, enthusiasm, and overall helpful attitude

Proven interpersonal and communication skills are complemented by a writing style that strikes the balance between personable and professional

Ability to effectively work independently and in a team environment that is fast paced with tight deadlines that require flexibility and problem solving on the fly