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American Tire Distributors · 4 days ago

Retail Marketing Specialist

Huntersville, NC

Full-time

Onsite

Entry Level

2+ years exp

American Tire Distributors is the nation's premier tire distributor, providing a vast distribution network across the U.S. The Retail Marketing Specialist is responsible for recommending marketing and media tactics, managing dealer Ad Agreements, and supporting the Marketing team with strategies based on business objectives.

AutomotiveLogistics

Responsibilities

Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements

Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget

Collaborate with the Marketing team to purchase media, resolving terms and conditions

Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media

Demonstrate the value of each media plan through reach, frequency, and gross impressions

Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services

Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions

Perform regular audits of actual media performance vs. projected ratings

Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives

Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market

Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies

Qualification

Customer & Market AnalysisData CollectionAnalysisContract ManagementPlanning & OrganizingCommunicates EffectivelyPresentation SkillsDecision QualityNimble LearningAction PlanningResourcefulnessTech SavvyReviewEnsures AccountabilityManages ComplexityBusiness InsightsData ControlCollaborationVerbal Communication