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Wpromote · 2 days ago

Senior Technical SEO Manager

Dallas, TX

Full-time

Onsite

Senior Level

$78K/yr - $95K/yr

6+ years exp

Wpromote is seeking a Senior SEO Manager dedicated exclusively to a major U.S. travel brand. The role focuses on driving organic growth strategy, collaborating cross-functionally, and leading technical SEO initiatives to enhance the client's visibility in the evolving search landscape.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Hiring Manager

Joanna Jones

Responsibilities

Driving Organic Growth Strategy:

Leading the Technical SEO strategy development, planning, and execution

Using data-driven insights to prioritize high-impact technical and content optimizations

Partnering with Analytics and Content leads to forecast, test, and validate performance improvements

Developing an organic App Store Optimization strategy and ongoing testing matrix

Working hand-in-hand with client development resources to prioritize SEO recommendations and assist with sprint planning

Creating reports to gauge progress and communicate the measurable value of SEO initiatives

Developing and executing strategies for implementation QA, including both staging and production environments

Partnering With the Client:

Serving as a primary SEO lead ensuring alignment with the client’s internal Digital and Loyalty teams

Translating complex SEO insights into clear, business-driven recommendations for executives and stakeholders

Influencing long-term digital strategy through proactive communication, reporting, and performance storytelling

Collaborating Cross-Functionally:

Partnering with Content Marketing, CRO, Digital Experience, and Media teams to create holistic search plans

Supporting technical SEO initiatives, including site architecture, schema, internal linking, and indexation health

Collaborating with Paid Media channels for strategic alignment and tactical co-activations

Working with development partners to implement changes, monitor results, and address site-level blockers

Building the Foundation for AI Search:

Developing and operationalizing strategies to improve the travel client’s AI search visibility

Identifying and optimizing pages that influence AI Overviews, voice search, and next-generation SERP features

Collaborating with the Center of Excellence (CoE) to document scalable frameworks for future AI readiness

Leading and Mentoring:

Contributing to the Center of Excellence by developing playbooks, documentation, and cross-channel learnings

Championing collaboration, accountability, and innovation across all aspects of SEO delivery

Staying informed on the SEO industry through continuous learning, competitive research, and proactive POV sharing on emerging trends in AI search and search engine evolution