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Benchling · 1 week ago

Product Marketing Manager, Development

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$191K/yr - $259K/yr

10+ years exp

Benchling is a company focused on unlocking the power of biotechnology through its R&D Cloud. The Product Marketing Manager, Development will define market presence and drive product success in the Development phase of the biotech lifecycle, ensuring that Benchling's value proposition resonates with both technical audiences and IT leaders.

BiotechnologyLife ScienceSoftware

Comp. & Benefits

Responsibilities

Define and champion market strategy: Develop overall market positioning and narrative for Benchling in the Development space (Process Development, CMC, Bioanalytical, Regulated Labs, etc.)

Narrative and messaging: Build messaging that generates crisp, compelling narratives and content assets for our customers and prospects, ensuring differentiation across the Development portfolio

Go-to-Market (GTM) execution: Own and execute the GTM strategy that accelerates adoption and revenue for new and existing products in the Development portfolio. This includes defining and enforcing processes that bring products to market successfully, ensuring field readiness, and scaling GTM across multiple product lines

Content and sales enablement: Develop and deliver world-class enablement and training materials (e.g., presentations, competitive guides) that equip Sales, Solutions, and Customer teams with the conviction and clarity needed to drive successful outcomes, partnering closely with the Sales Enablement team

Market intelligence: Conduct and synthesize internal and external research and discovery around customer segments, market trends, and use cases. Serve as the internal voice of the customer and expert on the competitive landscape

Product influence: Influence product roadmap decisions at a strategic level, ensuring product development aligns with the most impactful market opportunities and customer needs

Cross-functional alignment: Collaborate with Product, Sales, and Strategy to align on goals, launch plans, KPIs, and performance measurements. Bring clarity to ambiguity and align cross-functional teams

Qualification

Product MarketingBiotechnology DevelopmentB2B SaaS ExperienceCross-functional CommunicationMarket StrategyContent DevelopmentSales EnablementMarket IntelligenceProduct Curiosity

Required

BA or equivalent undergraduate degree

10+ years professional experience in product marketing or marketing roles with deep experience in high-growth B2B AI/SaaS/Tech organizations

Comparable biotech industry experience will also be considered and valued

Well versed in the Development phase of biotechnology product development, which includes process development, CMC, bioanalytical, and regulated lab environments

Must have 2+ years of direct exposure to one or more of these areas, with a demonstrated ability to learn new facets of the industry

Excellent communication skills with the ability to synthesize complex information into clear and concise presentations and plans spanning field enablement, product collateral, customer decks, product demonstrations, and conference presentations

Deep curiosity for the software products used to drive cutting-edge biotech R&D, including emerging AI and data technologies