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Kimberly-Clark · 1 month ago

eCommerce and Digital Marketing Manager

USA-GA-Atlanta

Full-time

Hybrid

Mid, Senior Level

$106K/yr - $131K/yr

3+ years exp

Kimberly-Clark is a global leader in consumer products, and they are seeking an eCommerce and Digital Marketing Manager to support their strategic business plan focused on omnichannel growth. This role will be responsible for developing and executing digital marketing programs to achieve revenue and ROI targets, while managing relationships with key partners like Amazon and Walmart.

ManufacturingProduct DesignWholesale

H1B Sponsor Likely

Responsibilities

Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account

Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio

Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products. Plan and execute product launches for all new products for fast sales growth in key categories

Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance

Optimize PPC campaigns to achieve sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions

Oversee strategy and execution of Sponsored Products/Brands/Display advertising. Develop creative, work with Creative team, and write copy. Troubleshoot any issues that arise through moderation, A/B testing and track performance

Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles)

Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to develop robust reporting tools and KPI’s to understanding consumer behavior, advertising ROI, measuring organic search ranking

Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions)

Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing. This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development ideas. Additionally, build and share best practices in eCommerce demand generation with marketing, sales, global eCommerce and other relevant teams

Qualification

ECommerce experienceDigital marketing strategyCampaign analysisBudget managementPPC campaign optimizationSEO strategiesCross-functional collaborationAnalytical skillsInfluencing skillsDeadline focusedPositive energyInterpersonal skillsProject managementDetail-oriented

Required

Bachelor's degree with 3+ years marketing, eCommerce, or online merchandising experience

Demonstrated ability in campaign analysis and commercial program optimization

Experience developing and executing commercial marketing plans

Demonstrated ability in ROI analysis and commercial program optimization

Working knowledge of digital KPIs

Budget planning and management experience

First-class influencing skills, including experience working within a large matrixed organization

Strong analytical, interpersonal and project-management skills

Must be detail-oriented and deadline focused

Previous experience leading cross-functional teams in planning and execution

Able to work in a matrix organization driving collaboration across functions and stakeholders

History of working with sales, marketing teams and large customers to drive growth initiatives

Able to inspire, motivate and lead cross-functional teams to achieve outstanding results

Demonstrative positive energy to effectively represent KCP internally and externally

Preferred

Experience with Amazon and Walmart Advertising

History of working with sales, marketing teams and large customers to drive growth initiatives

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Company

Kimberly-Clark

Glassdoor4.0

Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.

Founded in 1872

Irving, Texas, USA

10001+ employees

http://www.careersatkc.com

H1B Sponsorship

Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (38)

2024 (14)

2023 (31)

2022 (24)

2021 (10)

2020 (8)