The Knot Worldwide · 2 months ago
Sr. Manager, US Vendor Media
New York City
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
10+ years expThe Knot Worldwide is a company that champions celebration and is seeking a Senior Manager of US Vendor Media. This role involves leading and executing a comprehensive media strategy to drive vendor acquisition and retention, while collaborating cross-functionally to ensure media investments contribute to marketplace growth.
LifestyleLocal AdvertisingMarketplaceMedia and Entertainment
Responsibilities
Lead Vendor Media Strategy & Tactics: Spearhead the development and execution of our B2B media strategy to drive vendor subscriptions, increase marketing qualified accounts (MQAs), and boost closed-won deals at a strong return on ad spend (ROAS)
Strategic Cross-Functional Partnerships: Act as a key partner to the Integrated Marketing, Vendor Value, Creative, CRM, Data, PMM and MarTech teams. You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies
Innovate for Vendor Retention: Co-develop and implement innovative media strategies specific to our vendor storefronts. Improve vendor retention, reduce churn, and balance marketplace dynamics by aligning vendor storefront needs with couple demand
Strategic Vendor Partnerships through Media Buying: Facilitate new revenue streams for the company by pioneering a strategic media-buying service for our vendors. You will lead the development of this offering, from initial strategy to execution, and work closely with our integrated marketing teams to embed it as a key part of our value proposition, thereby ensuring deeper engagement and greater customer lifetime value
Steer & Execute Full-Funnel Paid Media for the Vendor Business: Oversee full-funnel Vendor-centric acquisition efforts across a diverse channel mix, including but not limited to Paid Social, Paid Search, Native, Programmatic/Display, Video, YouTube/CTV, and Content Syndication
Budgeting & Forecasting: Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders
Testing & Optimization: Plan and oversee a rigorous testing roadmap for campaign elements, including channel mix, creative, audience targeting, bidding strategies, and landing page optimization used for paid media campaigns
Data & Analytics: Partner with our Data and MarTech teams to develop and leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions. You will also provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements
Reporting & Communication: Regularly report on key metrics and campaign results to executive leadership and stakeholders, articulating performance and providing recommendations for future investment
Creative Flywheel: Help to foster a strong "creative flywheel" between the Media, Integrated Marketing, and Creative teams, ensuring a constant flow of insights from media performance to inform the development of new ad creative and testing plans
Qualification
Required
10+ years of professional experience in marketing media, with a strong background in strategy, execution, operations, cross-functional workstreams, forecasting and exceeding goals
A Natural Leader and Collaborator: You have a proven track record of collaborating and helping to steer crossfunctional workstreams. You can create a supportive environment that encourages growth, performance and excellence
Expert Media Planner: You have expertise in directly planning, executing, and optimizing successful media programs across a variety of ad platforms including but not limited to Google, Microsoft, TikTok, Meta, Pinterest, Taboola, YouTube, CTV, Programmatic, Reddit
Data-Driven Strategist: You have extensive experience leveraging data from internal and external tools (MMM, attribution modeling, lift studies) to inform and optimize media strategy
A/B Testing Pro: You have experience planning, implementing, and reporting on A/B test across media tactics, creative assets, and audience/customer segmentation
Trend Spotter: You possess a keen ability to identify shifts in the media landscape and peer-set insights, recommending strategic adjustments to stay ahead of the curve
Exceptional Communicator: You can clearly and concisely articulate performance reports and test results to all stakeholders, effectively educating and obtaining buy-in for future funding and optimization opportunities
Preferred
Agency Experience is a Plus: Prior experience at a media agency is highly preferred, with a background in strategy, buying, and operations
Benefits
Flexible vacation
Generous parental leave
Mental wellbeing
Physical health
Financial planning
Engaging perks and discounts
Company
The Knot Worldwide
The Knot Worldwide helps couples navigate and enjoy life’s biggest moments together.
1001-5000 employees
H1B Sponsorship
The Knot Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (3)
2023 (4)
2022 (3)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$19.6MKey Investors
QVCHummer Winblad Venture PartnersAOL
2018-01-01Private Equity
2011-06-27IPO
1999-04-15Series C· $15M
Leadership Team
Raina Moskowitz
Chief Executive Officer
Michael Pickrum
Chief Financial Officer
Recent News
2026-01-13
Company data provided by crunchbase