PMG · 1 week ago
Programmatic Media Senior Manager
New York, NY
Full-time
Hybrid
Senior Level
7+ years expPMG is a global independent marketing services and technology company known for its innovative culture and collaborative environment. The Programmatic Media Senior Manager will shape strategic directions for clients' programmatic campaigns, mentor a talented team, and drive performance through data analysis and innovative strategies.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Shape the strategic direction of clients’ programmatic campaigns, aligning them with PMG’s full-service offerings to maximize performance and client satisfaction
Collaborate with senior client stakeholders, leading high-level business and strategy conversations to ensure programmatic media drives their business forward
Monitor and analyze campaign performance, identifying trends, risks, and opportunities to optimize results and deliver actionable insights
Identify and implement growth opportunities, presenting innovative strategies to clients and working with your team to bring them to life
Lead and mentor a talented team of programmatic professionals, providing guidance, feedback, and recognition to support their growth and success
Build and nurture relationships with platform partners, staying at the forefront of beta opportunities, innovations, and advancements in the programmatic landscape
Leverage PMG’s proprietary technology, Alli, to create custom alerts, analyze data, and develop reporting views that enhance decision-making and campaign performance
Contribute to integrated marketing strategies, collaborating with cross-functional teams to deliver comprehensive solutions for client success
Qualification
Required
7+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience
3+ years of leadership experience, with a strong focus on people development, coaching, and fostering a collaborative team environment
Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful strategies and achieve measurable results
Proficiency in Analytics and Database Marketing to inform campaign strategies and support data-driven decisions
Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to effectively manage and optimize programmatic campaigns
Advanced channel knowledge across CTV, OLV, Display, Audio, Native, DOOH, and App to craft full-funnel media strategies
Proficiency in Microsoft Excel and SQL to analyze data, deliver actionable insights, and generate detailed performance reports
Familiarity with Measurement Systems to assess campaign success and inform ongoing optimizations
Strong ability to mentor and guide team members, fostering growth and ensuring exceptional execution across campaigns
Effective communication and collaboration skills, enabling alignment with cross-functional teams and clients
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase