Entyre Care · 2 months ago
Growth Marketing Manager
Boston, Massachusetts, United States
Full-time
Onsite
Entry, Mid Level
2+ years expEntyre Care is a professional support company focused on enhancing the quality of life for individuals receiving care at home. The Growth Marketing Manager will lead marketing initiatives to drive client acquisition and brand awareness in the home-care market, utilizing both digital and offline channels.
Financial ServicesHome Health CareTraining
Responsibilities
Lead and optimize Entyre’s marketing activities and performance to expand market for Adult Foster Care services
Analyze business and marketing data and metrics to identify customer needs, preferences, and market trends in the adult home healthcare sector
Apply data and marketing analyses to optimize Entyre’s marketing strategies, target participants requiring adult care support, and develop improved integrated marketing programs
Develop marketing growth campaigns using multiple online and offline channels, including Digital Advertising Platforms, Direct Mail, Email, print media, television, and public relations events and webinars
Analyze and track performance metrics, ensuring effective budget allocation and maximum return on investment
Apply data analytics and business intelligence tools, including Google Ads Manager, Meta Ads Manager, Hubspot Customer Resource Management (CRM), Microsoft Excel/Google Sheets & Slides for analysis, presentation, and reporting needed to support and expand our advertising and marketing strategies
Develop, test, and implement innovative customer acquisition strategies, including prioritizing rapid iteration and agility in creative experimentation and campaigns management
Collaborate with Entyre’s International Marketing team to tailor strategies for local markets in the U.S. and aligning marketing operations with Entyre’s global business objectives
Establish professional and business relationships with external agencies and media partners to drive our marketing efforts toward measurable success
May direct or supervise junior marketing personnel
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, or a related field
Two years of experience developing business-to-customer (B2C) growth or performance marketing programs, ideally within a startup or dynamic business environment
Experience must include expertise in digital advertising platforms like Google Ads, Paid Social (Meta, Instagram) and offline channels like Direct Mail, Email, Print, OOH, and Promotion Activations while monitoring performance marketing Key Performance Indicators (KPIs) such as CPL, CVR, and CAC
At least one year of experience using HubSpot, Salesforce or similar CRM tools for managing customer data and campaigns
Company
Entyre Care
Entyre Care supports home caregivers with financial aid and guidance.
51-200 employees
H1B Sponsorship
Entyre Care has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
Funding
Current Stage
Growth StageLeadership Team
Lennart Smissen
Founder & CEO
Company data provided by crunchbase