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Wpromote · 1 month ago

Senior Content Marketing Manager

Dallas, Texas

Full-time

Onsite

Mid, Senior Level

$78K/yr - $95K/yr

6+ years exp

Wpromote is seeking a Senior Content Marketing Manager dedicated to a major U.S. travel brand, focusing on redefining travel inspiration and organic discoverability. The role involves leading content strategy, collaborating with various teams, and ensuring content excellence to drive business growth.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Leading the ongoing evolution of content strategy across digital channels, aligning with brand priorities, seasonal campaigns, and loyalty initiatives

Translating SEO insights, AI search trends, and performance data into actionable, story-driven content plans

Developing and maintaining an integrated editorial calendar that connects content with marketing moments and business goals

Partnering cross-functionally with Organic Social, PR, and Paid Media teams to ensure cohesive storytelling and amplification across all touchpoints

Overseeing the creation and refinement of content briefs, ensuring every asset supports both brand voice and measurable outcomes

Collaborating with Analytics and SEO partners to forecast, measure, and communicate content ROI against KPIs such as traffic, visibility, engagement, and conversions

Supporting testing and experimentation frameworks to evaluate and isolate the impact of content initiatives

Contributing to the client’s Center of Excellence (CoE) by documenting learnings, frameworks, and scalable playbooks that advance overall content performance

Continuously identifying optimization opportunities to strengthen discoverability and conversion throughout the user journey

Serving as the day-to-day strategic content lead for the travel client, reporting to a Content Marketing Director, and acting as the primary point of contact for client stakeholders

Building trust-based relationships with the client’s internal marketing, brand, and loyalty teams, guiding them through data-informed recommendations

Partnering with cross-functional leaders to prioritize high-impact initiatives and streamline communication between teams

Exploring emerging content formats and storytelling platforms — from AI-driven search optimization to UGC, video, and social storytelling — to keep the travel brand at the forefront of digital engagement

Staying ahead of trends in travel content, UX writing, and loyalty marketing, and proactively identifying new opportunities for growth

Evolving the brand’s content hubs into editorial-meets-transactional ecosystems that drive both inspiration and conversion

Encouraging experimentation and creative risk-taking that pushes the boundaries of what travel content can be