OneMain Financial · 2 days ago
Associate Director of SEO & Generative Engine Optimization
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$140K/yr - $170K/yr
10+ years expOneMain Financial is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. They are seeking an experienced Associate Director of SEO & Generative Engine Optimization to lead their enterprise organic search program, focusing on traditional and AI-powered search strategies to drive organic growth.
CreditFinanceFinancial ServicesInsuranceWealth Management
Responsibilities
Own and evolve the enterprise SEO + GEO roadmap, ensuring alignment with business goals, product strategy, and the changing AI-driven search ecosystem
Develop strategies for ranking in both traditional search and generative search interfaces, including AI answer engines
Drive entity-based SEO, structured data expansion, and E-E-A-T optimization to strengthen brand authority in generative engines
Identify and pilot AI-driven SEO workflows (content augmentation, clustering, topical mapping, prompt engineering, automation, QA)
Partner with Product and Engineering leadership to influence roadmap priorities, advocate for SEO needs, and support major site redesigns or migrations
Work closely with Legal/Compliance on content and claims approvals, ensuring compliance does not hinder organic growth
Lead cross-functional working groups and evangelize SEO + GEO best practices across the organization
Oversee technical SEO audits and prioritization of fixes, working with engineering teams to ensure timely delivery
Guide structured data, schema strategies, indexation optimization, internal linking enhancements, and page-speed improvements
Maintain oversight of local SEO operations, including listings accuracy and local authority-building strategies (executed through team members or vendors)
Oversee the content operations process, including editorial planning, content briefs, calendar ownership, and governance
Ensure all content is optimized for both traditional SEO and emerging GEO requirements (answer-first formatting, entity optimization, structured content)
Provide guidance—not execution—on CMS content publishing and content lifecycle management
Oversee relationships, SOWs, quarterly reviews, and performance evaluations for key SEO and GEO vendors (Conductor, Chatmeter, Milestone, PR partners, etc.)
Manage SEO budget tracking and forecasting in partnership with Finance
Lead test-and-learn frameworks for SEO, GEO, SERP experimentation, AI search monitoring, and competitive intelligence
Deliver monthly and quarterly executive-level reporting on organic performance, highlighting insights, risks, and opportunities
Use GSC, Conductor, GA4, and custom dashboards to analyze trends and guide data-driven recommendations
Mentor internal team members and elevate SEO capabilities across the organization
Provide training on evolving GEO best practices, AI search fundamentals, and responsible use of generative AI
Serve as the team's senior point of escalation for complex SEO or GEO questions
Qualification
Required
10+ years of experience in enterprise SEO, with proven success driving organic growth at scale
Deep expertise in technical SEO, content strategy, local SEO, and entity-based optimization
Strong understanding of Generative Engine Optimization (GEO) and emerging AI-driven search experiences
Experience influencing product and engineering teams at the roadmap level
Demonstrated ability to manage vendors, marketing budgets, and complex program operations
Exceptional communication skills, including executive-level storytelling and data visualization
Hands-on experience with tools including Google Search Console, Conductor, GA4, Contentful, Workfront or Jira, and SEO intelligence platforms
Preferred
Experience in highly regulated industries or financial services
Familiarity with AI-driven content workflows, LLM-based research, or prompt engineering
Background in PR/earned media SEO collaboration or off-page authority-building
Experience with website migrations, large-scale redesigns, or multi-site architectures
Benefits
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance, prorated based on start date
Paid holidays (7 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
Company
OneMain Financial
OneMain Financial has been offering responsible and transparent loans for over 100 years.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.9B2025-03-13Post Ipo Debt· $600M
2024-11-04Post Ipo Debt· $900M
2018-01-04Post Ipo Secondary· $1.4B
Leadership Team
Doug Shulman
Chairman and Chief Executive Officer
Recent News
2025-11-08
2025-10-29
Company data provided by crunchbase