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NeoGenomics Laboratories · 1 month ago

Director, Marketing -Digital Health and National Accounts

United States

Full-time

Remote

Director/Executive

8+ years exp

NeoGenomics Laboratories is seeking a Director of Marketing for their Digital Health and National Accounts team. This role involves leading marketing initiatives that engage large oncology practices and health systems, developing value propositions, and executing targeted campaigns to drive the adoption of NeoGenomics’ diagnostic offerings.

BiotechnologyGeneticsHealth CareHealth DiagnosticsMedicalPharmaceutical

Responsibilities

Partner with the VP of Global Marketing, VP of National Accounts and Digital Health, and Key Account/National Account leadership to define marketing strategies that drive growth and engagement across priority segments

Translate company strategy into integrated marketing plans that support account-specific goals, and digital solution adoption

Lead the development of messaging frameworks and value propositions tailored to C/D-suite leadership, CIO/CTO and other tech partners, practice administrators, and healthcare decision-makers

Collaborate cross-functionally with Commercial, Medical Affairs, Market Access, and Product teams to ensure alignment and consistency across all customer-facing initiatives

Develop and execute targeted campaigns (digital, content, event, and field enablement) to support customer acquisition and retention in key accounts

Support digital marketing programs that enhance engagement across platforms—email, paid media, webinars, and CRM/marketing automation tools

Create impactful materials for strategic accounts, including presentations, case studies, GPO and EHR toolkits, and digital resources

Support strategic account field teams and digital health commercial teams with resources and insights to communicate the value of our diagnostics and digital health solutions effectively

Leverage customer, market, and digital analytics to guide strategic decisions and optimize campaigns

Monitor competitive activity and industry trends to refine messaging and identify new growth opportunities

Qualification

B2B marketing strategiesDigital marketing channelsHealthcare marketing experienceCRM systemsAnalytics platformsLeadership skillsProject management skillsCommunication skillsStrategic thinkingCollaboration skills