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Talentfoot Executive Search and Staffing · 6 days ago

VP of Sales

Atlanta, GA

Full-time

Onsite

Director/Executive

10+ years exp

Talentfoot Executive Search and Staffing is representing a rapidly growing manufacturer in the consumer durables category. The Vice President of Sales will lead the dealer-channel strategy, focusing on new dealer acquisition and the development of a high-performing national sales organization to drive profitable growth.

Consulting

Hiring Manager

Richard McNeal

Responsibilities

Identify and penetrate white-space opportunities within competing dealer networks

Develop and execute a structured conversion and onboarding playbook for target accounts

Recruit, onboard, and expand a network of 250+ high-value dealers within 12 months

Negotiate preferred or exclusive vendor agreements with strategic regional partners

Deliver $20M+ in channel revenue within three years through staged regional-to-national growth

Protect healthy dealer margins via pricing discipline, promotional funding, and inventory support programs

Establish tiered dealer programs (Silver / Gold / Platinum) with differentiated benefits and incentives

Build and lead a high-touch national sales team of 8–10 regional managers

Strengthen relationships with distributors and buying groups to ensure sell-through accountability

Partner cross-functionally with Marketing on dealer-specific campaigns and co-op initiatives

Equip partners with comparative tools and sales enablement materials to support competitive conversion

Host dealer immersion events and product demonstrations to deepen engagement

Monitor market activity and competitor programs to inform ongoing strategy adjustments

Qualification

Dealer channel sales leadershipNegotiation skillsRelationship buildingData-driven decision makingMarket intelligenceAnalytical skillsSales enablementTeam management