Apply on Employer Site

Zenith · 3 days ago

Vice President, Commerce

New York, NY

Full-time

Onsite

Director/Executive

$157K/yr - $210K/yr

12+ years exp

Zenith is a full-service media agency that focuses on driving real business outcomes for its clients. As the Vice President of Commerce, you will lead the development of commerce strategies that drive revenue growth and enhance customer engagement for iconic CPG brands while collaborating across teams to deliver impactful solutions.

AdvertisingMarketing

Responsibilities

Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni-channel strategies with key retail partners

Interpret client needs, and develop strategic solutions that address the needs and goals for their business

Partner with Power of One team to deliver connected commerce plans to the client

Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point-of-views (POVs) on proposals

Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

Plan and develop cutting-edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement

Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes

Manage and nurture partnerships with retail media networks and 3rd party vendors to maximize ROI and efficiency

Stay ahead of industry trends, identifying growth opportunities, and implementing best practices

Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team

Represent the team as a key member of the commerce team, influencing decision-making and shaping media strategy direction

Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

Qualification

Commerce StrategyRetail Media NetworksAccount ManagementTeam LeadershipMedia PlanningFinancial AcumenProject ManagementAnalytical SkillsCommunication SkillsInterpersonal SkillsPresentation Skills

Required

Bachelor's degree, concentration in business, marketing, advertising or a related field

12+ years of account management experience in ecommerce/retail media; 8+ years within commerce strategy

8+ years of demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration

Extensive experience managing large-scale teams in the digital environment, with a clear understanding of media planning and buying processes

Strong background in RMNs including (but not limited to) Walmart, Amazon, Target, Kroger, or Instacart

Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings

Demonstrated problem solving, organization, and project management skills

Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace

Strong financial acumen, with experience in driving revenue growth and managing budgets

Strong comfort with key retail media technologies such as automation tools(pacvue, skai, etc), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners

Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

Excellent leadership ability to drive team to deliver results