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Allison Worldwide · 3 hours ago

Creative Strategist, Insights & Culture

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Allison Worldwide is a creative agency that fosters a collaborative and inclusive culture. They are seeking a Creative Strategist who can blend data and cultural insights to develop impactful brand strategies and campaigns.

B2BBusiness DevelopmentBusiness IntelligenceConsultingInformation TechnologyInternet

Responsibilities

Lead research and insight development across categories and audiences combining qualitative, quantitative, and cultural data to uncover the “why” behind behaviors

Field and synthesize research from diverse sources: social listening, online communities, academic studies, consumer reports, search data, and first-party research

Spot and interpret cultural signals before they break mainstream and identify which ones matter to brands

Turn insights into ideas that travel naturally across paid, earned, owned, and shared channels

Partner with creative team to translate insights into bold, integrated campaign platforms that spark attention and conversation

Develop trend reports, POVs, and strategic narratives that help clients understand what’s shaping culture and commerce

Collaborate with PR, creative, media, and influencer teams to ensure every idea is both strategically sound and culturally fluent

Support new business pitches by bringing data-driven insights and fresh, culturally aware thinking

Qualification

Creative strategyCultural analysisData synthesisSocial listeningStorytelling skillsCollaboration skills

Required

10+ years of experience in creative, brand, or cultural strategy, ideally within an earned-first, integrated, or creative agency

Proven ability to analyze and synthesize large volumes of information into clear, actionable insights

Comfort navigating multiple types of research including desk research, fielding research, social listening, and consumer data analysis

A portfolio that demonstrate how you've turned insights into ideas that earned attention or shifted perception

Deep curiosity for culture and the internet. You naturally spend time exploring TikTok, Reddit, niche communities, and comment sections for signals

Strong storytelling and presentation skills. You can make complex data feel simple, inspiring, and actionable

A natural collaborator who thrives on working across creative, media, and PR disciplines

Benefits

Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks

Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)

Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)

Four-week sabbatical every five years of employment

Exceptional parental leave benefits

Global mentorship and networking programs

Monthly cell phone reimbursement

401k savings and employee stock purchase plan

Volunteer hours (20 hours annually) for designated non-profit partner and personal choice

Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)

Career growth opportunities, such as Allison University (multi-day customized trainings for each level)

Company

Allison Worldwide

Glassdoor3.7

We’re a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, colleagues and communities.

Founded in 2001

San Francisco, California, USA

501-1000 employees