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Louisiana Blue · 9 hours ago

Digital Experience Analyst

Baton Rouge, LA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Louisiana Blue is committed to ensuring the well-being and professional growth of its employees. The Digital Experience Analyst will define and execute digital marketing strategies while collaborating with various teams to enhance user experience and engagement across digital channels.

Health CareInsuranceNon Profit

Responsibilities

Develops and implements digital strategies based on human-centered design principles with internal partners, while closely following brand standards

Configures, monitors and analyzes the effectiveness of digital marketing strategies, campaigns, and technology services

Develops and directs digital engagement strategies and objectives to drive customer engagement across digital channels, such as email, SMS, landing pages, push and secure messaging

Researches, compiles, writes and edits content for internal and external digital channels, coordinating with internal departments and other contributors to ensure that content is consistent in style, tone and quality and conforms to regulatory guidelines and corporate standards

Coordinates and implements website navigation, content, content flow and content presentation for multiple websites, optimizing copy and landing pages for search engine optimization (SEO)

Performs ongoing keyword research including discovery and expansion of keyword opportunities, implements content recommendations to improve organic SEO and site search effectiveness

Establishes and documents best practices, standards, and processes

Coordinates vendor relationships across digital initiatives

Creates user stories and personas applied to digital properties and the full customer journey

Supports Lead and Senior Digital Experience Analysts in managing a specific set of digital marketing capabilities

Qualification

Digital marketing strategyContent creationData analysis SQLData analysis ExcelCustomer experience metricsSEO optimizationCampaign management softwareHealthcare industry experienceLean sigma certificationsTrust buildingEnterprise software experienceScrum understandingBusiness analysis (IIBA)Customer Experience certificationExceptional communicationProject management

Required

Bachelor's in design, marketing, advertising, business, mass communication, data analytics, healthcare administration or equivalent required. Four years of related experience can be used in lieu of a Bachelor's degree

2 years of experience with digital marketing strategy, content creation/authoring, campaign execution, design, and creative concepting

2 years of experience analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools, and campaign management software tools require

Experience utilizing a breadth of CX Metrics and analytics (including: NPS, eNPS, CSAT, CES, VoC, and sentiment detection capabilities) to inform business decisions required

Preferred

Healthcare industry experience

ability to build and gain trust quickly

Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a clear manner

Experience working with enterprise level software

Experience working with Microsoft TFS or Azure DevOps, understanding of health payer regulations such as HIPAA, SAFe, Scrum, Project management, business analysis (IIBA), or lean sigma certifications

Customer Experience Professional Training certification preferred