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Capital One · 2 months ago

Senior Marketing Associate - Social, U.S. Card Performance Marketing (Hybrid)

Richmond, VA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $108K/yr

2+ years exp

Capital One is seeking a Senior Marketing Associate to join the social team on U.S. Card Performance Marketing for our Meta presence. This position will contribute to the fast growing Meta channel’s acquisition strategy through scoping tests to support the channel learning agenda and implementing campaigns with platform partners.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements

Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc

Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end

Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes

“Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools

Create creative briefs to support upcoming tests and maintain channel creative library

Solid understanding of performance marketing, conversions, and online customer acquisition

Ability to work with high-performing teammates, as well as partners across the enterprise

Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics

Strong ability to create presentations and clearly communicate through powerpoint/Google slides

Qualification

Paid social marketingMeta platformsCampaign traffickingMicrosoft ExcelGoogle SheetsGoogle SuiteData analysisCreative brief writingProject managementPresentation skills