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HoYoverse · 22 hours ago

Publishing Strategist, North America - Varsapura

United States

Full-time

Remote

Mid Level

$150K/yr - $250K/yr

3+ years exp

HoYoverse is committed to providing immersive virtual world experiences and is seeking a strategic publishing professional for their upcoming UE5 open-world title in North America. The role involves shaping publishing and market strategies, collaborating with global teams, and translating player insights into actionable strategies to drive engagement and inform go-to-market planning.

E-Commerce PlatformsVideo Games

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Support the development and execution of the North America publishing strategy for HoYoverse’s upcoming UE5 open-world title from early testing to launch and live operations

Define player segmentation, target audiences, and positioning frameworks early enough to influence product direction and feature prioritization

Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops

Translate insights from early research into go-to-market plans and long-term publishing roadmaps, grounded in player behavior, category trends, and competitive dynamics

Contribute to pre-launch and live-ops forecasting, including opportunity sizing, KPI tracking, and prioritization

Provide data-backed insights and scenario analyses to inform regional and global strategic decisions

Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players

Lead consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences

Develop frameworks for player segmentation, focus testing, and community feedback, combining qualitative and quantitative approaches

Work cross-functionally with development and creative teams to integrate insights into product and marketing decisions, bridging player experience and brand storytelling

Partner with creative, media, and influencer teams to design and execute cross-media campaigns across entertainment, social, and content platforms

Support user growth, retention, and re-engagement strategies using data-driven experimentation and innovative engagement models

Continuously monitor campaign and market performance, translating analytics and feedback into actionable recommendations

Qualification

Game publishing experienceConsumer insights researchPlayer segmentationAnalytical skillsCross-functional collaborationCommunication skillsAdaptable mindset

Required

3+ years of experience in game or entertainment publishing within North America, preferably including pre-launch and live-ops strategic planning

Proven experience supporting Asian or global entertainment IPs in U.S. market entry, with emphasis on consumer insight-driven strategy development

Deep understanding of North American player behavior, segmentation, and genre trends

Experience designing or applying player feedback and testing frameworks to guide marketing and product development decisions

Strong analytical and storytelling skills, able to connect data, creativity, and strategy

Excellent cross-functional collaboration and communication abilities within a global organization

Self-starter with a hands-on, adaptable mindset, comfortable working in a fast-moving and evolving environment

Company

HoYoverse

HoYoverse is dedicated to providing players all over the world with immersive virtual world experiences. It is a sub-organization of miHoYo.

Founded in 2021

Singapore, Central Region, SGP

201-500 employees

https://hoyoverse.com

H1B Sponsorship

HoYoverse has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (6)

2023 (4)