Helen of Troy · 5 hours ago
Associate Brand Manager, Hot Tools
Boston, MA
Full-time
Hybrid
Mid Level
$65K/yr - $82K/yr
3+ years expHelen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities. The Associate Brand Manager for Hot Tools will drive success and consumer love for the brand by planning and directing marketing activities, collaborating with cross-functional teams, and supporting product innovation and sales strategies.
Consumer GoodsManufacturingRetailShopping
No H1B
Hiring Manager
Kristi Escobedo
Responsibilities
Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments
Work with Sr. Brand Manager to maintain brand positioning and equity across all materials and marketing channels
The Associate Brand Manager will work closely with internal Content and Creative teams on the development of these assets, and will be responsible for coordinating artwork approvals from key stakeholders such as Legal and Licensing
The Associate Brand Manager will also work closely with Marketing counterparts to monitor campaign performance to ensure commercial goals are met/exceeded
The Associate Brand Manager will work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork
Associate Brand Manager will partner with Sales and Content colleagues to ensure in-store and online experience is seamless for our consumers
Supporting the development of basic marketing strategies (i.e., product positioning, sub-branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design, and R&D/ R&D/Engineering
Develop and execute a new product launch plan, including sell-in materials, packaging, and e-commerce support materials, and a comprehensive best-in-class consumer experience support plan
Conducting ongoing business performance assessments to ensure each sku is profitable, has a 'reason for being' and is properly positioned relative to other Helen of Troy products and competition in the marketplace
Using POS from key accounts as well as data from Nielsen, Circana, Profitero and others, the Associate Brand Manager will monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis
They will also routinely conduct store checks and evaluate competitive product offerings to gain/maintain knowledge of marketplace activities
The Associate Brand Manager will develop communication tools (i.e., charts/graphs) for sales, management and customer use
Work with Finance, Sales and Marketing Director to develop annual sales forecasts
Work with the Demand Planning Analyst and Sales to oversee the monthly issuance of latest estimates to update the forecast
The Associate Brand Manager will work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc
Qualification
Required
Bachelor's Degree
3+ years' marketing experience in the consumer products/beauty arena
Authorized to work in the United States on a full-time basis
Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environment
Excellent communication and interpersonal skills
Solid analytical skills with the ability to solve problems and develop creative solutions
Excellent Follow-thru and detail orientation
Basic understanding of costing/pricing financial analysis and P & L management
Experience in product and packaging development/management
Knowledge of retail pricing, promotion, distribution and merchandising and overall customer journey
Strategic thinking ability but can act tactically and able to develop creative marketing solutions
Experience working cross-functionally and across an organization
Proficient in general computer applications with strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Must have some comfort level in presenting to peers and management team
Strong project & time management ability and organization skills are critical to this position
Preferred
MBA in marketing and management
Benefits
Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance
Company
Helen of Troy
Helen of Troy is a consumer products company that designs, develops beauty products personal care and housewares.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-20Post Ipo Debt· $1.5B
1982-08-13IPO
Leadership Team
Brian Grass
Interim Chief Executive Officer
Recent News
2026-01-11
Benzinga.com
2026-01-09
Company data provided by crunchbase