DreamWorks Animation · 1 month ago
Manager, Media Strategy & Planning
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $110K/yr
4+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Manager, Media Strategy & Planning is primarily responsible for supporting the Director in the planning and buying process of all paid media plans in support of Peacock and NBC Entertainment titles.
AnimationFilmMedia and Entertainment
Responsibilities
Support the Director, Media Strategy & Planning in the development of paid media strategies and plans for all paid media supported shows
Assist in the development of analysis necessary to support media recommendations and decisions
Help manage analytics and campaign reporting both in-house and with the agency to contribute to building fact-based media strategies and derive optimizations in campaign and for future planning
Manage the delivery of all creative materials between NBCU production groups, external agency buyers/traffic departments and media vendors
Assist in managing all financial reporting documents associated with the media budget
Coordinate with counterparts across the organization on marketing plans and execution
Seek and understand emerging trends and first to market opportunities
Meet with representatives across the media industry to foster mutually beneficial relationships with all media partners, particularly those within the NBCU family
Assist the larger media team with any ad-hoc projects/requests
Qualification
Required
Minimum 4 years of experience in paid media planning and buying with a strong focus on planning digital and TV/Streaming
Media agency experience required
Strong knowledge and understanding of the television industry, particularly the Broadcast and Streaming TV business
An understanding of TV & Digital viewing measurement
Extensive knowledge of marketing, advertising and media planning principles
A love of the Entertainment industry
Analytical skills; comfortable distilling data into actionable insights and optimization opportunities
Strong quantitative skills with the ability to stay organized and manage time wisely
Ability to juggle multiple tasks in a deadline driven, fast paced environment
Advanced communication skills; able to present ideas clearly and concisely, both written and verbal
Ability to work across various teams and departments within an organization
Must have team spirit and be a self-motivator with a proactive nature and collaborative attitude
Previous management experience, including the ability to train staff
Computer proficiency particularly with Word, Excel and PowerPoint
Flexibility to adjust schedule based on workload
Preferred
Bachelor's Degree in Liberal Arts, Marketing, Communications/Advertising, or Media Studies
Entertainment experience preferred
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
Company data provided by crunchbase