Figma · 4 days ago
Manager, Field Marketing
Figma is a company on a mission to make design accessible to all, and they are seeking a Senior Field Marketing Manager. This role involves defining the global field marketing vision, building relationships with senior executives, and transforming qualitative experiences into quantitative business outcomes.
CollaborationDeveloper ToolsProduct DesignSoftwareWeb Apps
Responsibilities
Define and evolve the global field marketing vision including how we reach and convert accounts
Architect repeatable, measurable systems for pipeline influence & ROI tracking
Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
Pilot new program types, technologies, and experiences that expand what field marketing can be
As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
Qualification
Required
8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale
A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making
Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed
Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level
Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication
A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale
Preferred
Experience in a demand generation or account-based marketing position
Background running customer advisory boards and executive briefing centers
Experience creating programming and content narratives across event types
Benefits
Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
An annual bonus plan for eligible non-sales roles
Company
Figma
Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform.
H1B Sponsorship
Figma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (27)
2023 (32)
2022 (35)
2021 (16)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Durable Capital PartnersAndreessen HorowitzSequoia Capital
2025-12-08Post Ipo Equity
2025-07-31IPO
2024-07-17Secondary Market· $700M
Recent News
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2026-01-03
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