Homeward · 9 hours ago
Director, Strategic Marketing & Engagement
San Francisco, CA
Full-time
Hybrid
Director/Executive
$175K/yr - $200K/yr
10+ years expHomeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. The Director of Strategic Marketing & Engagement will design and deliver next-generation marketing strategies that improve outcomes for rural health plan members, focusing on creative and data-informed engagement strategies.
Artificial Intelligence (AI)Health CareHospital
Responsibilities
Own the strategic vision for creative, data-informed, and highly personalized marketing strategies that align with rural care journeys and elevate member engagement
Lead the team responsible for the creation of omni-channel campaign frameworks using voice, SMS, email, direct mail, and supporting agents outbound calls via contact center engagement
Apply deep behavioral and segmentation insights to develop targeted journeys that reflect clinical and social needs
Partner with internal teams (Product, Tech, Data Science, Clinical Strategy, Clinical Ops) to create solutions that improve access, trust, and value perception for members
Design and implement AI-enabled workflows to increase campaign performance, automate personalization, and accelerate learning—including the strategic use of AI agents to support outreach, triage, and tailored follow-up communication
Drive digital engagement by exploring new channels and creating intuitive, user-friendly experiences that make it easy for members to access and act on care options by using voice, SMS, email, direct mail, and contact center engagement strategies
Translate member insights, segmentation, and behavior patterns into highly actionable outreach strategies
Leverage AI and MarTech platforms—including campaign automation, CRM systems, data analytics tools, and personalization engines—to improve member journey performance and operational efficiency
Drive experimentation and A/B testing culture within the Care Experience team
Collaborate closely with a team of marketers and member experience experts to operationalize and implement engagement strategies across channels
Serve as the strategic thought partner to the VP of Care Experience and support other engagement line leaders in proactively identifying opportunities to improve conversion, retention, and care delivery outcomes
Contribute to SLT-level presentations showcasing impact, innovation, and alignment to key business metrics
Qualification
Required
Demonstrated blend of creative and strategic marketing expertise, with a track record of turning insight into scalable, high-performing campaigns
10+ years of experience in healthcare technology, digital health, wellness, or related sectors
Direct experience with highly-regulated health offerings serving Medicare, Medicaid, or commercial individual market populations
Expertise in consumer behavior, patient-centered design, and health engagement tactics
Hands-on, demonstratable experience using AI tools (e.g., GPTs, automation workflows, analytics platforms) to improve marketing/engagement outcomes
Proven success designing, launching, and scaling omnichannel campaign strategies
Exceptional cross-functional collaboration and communication skills
Data-driven mindset and fluency with insights, testing methodology, and campaign analytics
Preferred
Startup or high-growth environment experience strongly preferred
Benefits
Competitive salary, equity grant, generous paid time off
Comprehensive benefits package including medical, dental & vision insurance with 100% of monthly premium covered for employees
Company-sponsored 401k plan
Flexible working arrangement
Company
Homeward
Homeward is focused on improving access to high-quality, affordable primary and specialty care in rural communities.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$82MKey Investors
Advanced Research Projects Agency for HealthGeneral Catalyst
2025-02-12Grant· $12M
2022-08-03Series B· $50M
2022-03-07Series A· $20M
Leadership Team
Alexandre Thome
SVP Product & Technology
Recent News
Company data provided by crunchbase