Southern Tide · 2 months ago
Director of Brand Marketing
Greenville, SC - Southern Tide Headquarters
Full-time
Onsite
Director/ExecutiveSouthern Tide is a company dedicated to sharing the coastal lifestyle through premium products and experiences. The Director of Brand Marketing is responsible for leading the creative development and execution of the brand's visual imagery, ensuring consistency and cohesion across various platforms while driving sales growth.
Fashion
Responsibilities
In partnership with VP Product, develop a strategy for all brand imagery, creative content, PR, and events. Be the ‘authority’ on the brand positioning and lead branding discussions for projects, photoshoots, etc
Utilize data to deeply understand the Southern Tide customer and to create brand messages and creative content that ultimately drive sales growth
Work with the VP Product and Digital Marketing COE, to plan the communication and content calendar. Identify the key stories to be presented through the campaign shoot, the website, PR efforts, sales team through the look book, with our customers and consumers, etc
Lead and manage the Brand and Creative Content team in the development and execution of visual imagery (lifestyle, studio, product) and creative content (catalogs, point of sale, emails, etc) to create content resonates with the Southern Tide customer and drives sales growth
Manage Brand and Content team in the calendar development, execution, and timely delivery of printed (example: catalogs) and digital campaigns
In partnership with COE, develop and implement metrics for measuring results to prove the effectiveness of the visual assets as a tool that drives sales
Work with the Southern Tide PR firm of record to develop the yearly public relations strategy
Manage implementation of the public relations strategy and implement metrics for measuring results
Oversee and manage the development and execution of brand events (tailgate tour, press events, etc) that involve showcasing product
Lead, manage and develop the Brand and content creation team. Build teamwork, monitor, and evaluate the performance and contributions in attaining business goals and objectives and provide feedback and development opportunities as appropriate
Qualification
Required
Experience in leading and managing creative development and execution of brand and visual imagery
Ability to partner with product teams to enhance planning capabilities and communication
Experience in managing marketing calendars and plans
Strong leadership skills to guide the marketing team
Ability to utilize data to understand customer needs and drive sales growth
Experience in planning communication and content calendars
Ability to lead and manage a team in the development and execution of visual imagery and creative content
Experience in managing the delivery of printed and digital campaigns
Ability to develop and implement metrics for measuring results
Experience in developing public relations strategies
Ability to oversee and manage brand events
Experience in building teamwork and evaluating performance
Benefits
Generous vacation policy
Health and wellness coverage
401k with company match
Discounted stock purchasing
Options for education reimbursement
Amazing product discounts
Company
Southern Tide
Southern Tide manufactures and markets classically styled clothing, footwear, and accessories for men, women and children.
Founded in 2006
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2016-04-20Acquired
Leadership Team
Carey Campbell
Chief Executive Officer
Recent News
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