Pella Corporation · 3 days ago
Conversion Rate Optimization Specialist
Urbandale, IA
Full-time
Hybrid
Mid Level
3+ years expPella Corporation is seeking a Conversion Rate Optimization Specialist to join their Digital Product team. This role is responsible for analyzing user behavior and implementing data-driven strategies to enhance website performance and drive growth in lead generation and sales.
LifestyleManufacturing
Responsibilities
Analyze website and landing page performance using analytics tools (e.g., Google Analytics, Fullstory) to identify bottlenecks and opportunities for conversion improvement
Develop, execute, and monitor A/B and multivariate testing strategies through Monetate to optimize site elements, including CTAs, forms, content, and navigation
Collaborate with marketing, UX, development, and content teams to implement and measure CRO strategies
Utilize qualitative and quantitative research methods, including user surveys, heatmaps, and session recordings to gain insights into user behavior and preferences
Report on test results, key findings, and ROI of optimization initiatives to stakeholders
Continuously monitor industry trends and best practices to ensure the organization remains at the forefront of CRO techniques
Recommend and implement improvements to overall digital customer journeys and funnel performance
Manage CRO tools (i.e. Monetate, Fullstory)
Qualification
Required
Bachelor's degree in Marketing, Analytics, Business Statistics, or related field
3–5 years of experience in CRO, analytics, or digital marketing
Proficiency in analytics tools (Monetate, Fullstory, Google Analytics)
Strong understanding of conversion funnels
Experience designing, running, and interpreting A/B and multivariate tests
Excellent analytical, problem-solving, and communication skills
Preferred
Basic knowledge of HTML, CSS, and JavaScript is a plus
Company
Pella Corporation
Pella Corporation is a privately held window and door manufacturing company.
10001+ employees
H1B Sponsorship
Pella Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (14)
2023 (15)
2022 (12)
2021 (8)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Emily Videtto
President & COO
Recent News
Corridor Business Journal
2025-11-21
Company data provided by crunchbase