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NBCUniversal · 1 day ago

Vice President, Programmatic Agency Partnerships

New York, NY

Full-time

Hybrid

Director/Executive

$205K/yr - $280K/yr

10+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Vice President, Programmatic Agency Partnerships to enhance relationships with agency holding companies. This role is responsible for driving programmatic adoption across NBCU’s streaming portfolio and aligning with agency partners on data, technology, and automation strategies to achieve business outcomes.

BroadcastingMedia and EntertainmentNews

Responsibilities

Serve as a senior lead across agency holding companies, focused on programmatic investment, innovation, and automation

Build and nurture executive relationships with agency trading desks, investment leads, and programmatic strategists to grow programmatic revenue in the upfront and scatter marketplaces

Represent NBCU’s capabilities in key external conferences as well as agency QBRs and strategic partnership discussions

Champion the adoption of NBCU’s programmatic offerings across the streaming ecosystem, including programmatic guaranteed, private marketplace, and audience-based buying

Collaborate with agency partners to create new programmatic solutions leveraging data, technology, and measurement innovation

Partner closely with internal stakeholders to ensure seamless integration of programmatic solutions into broader client strategies

Identify and unlock new partnership opportunities with data collaboration, identity, and tech platforms that enhance agency value propositions

Stay ahead of evolving programmatic trends, marketplace shifts, and emerging technologies to help NBCU and its partners innovate

Represent NBCU at key industry events and thought leadership forums related to programmatic and automation

Lead internal education and external sales efforts for new products and innovations, such as retail media networks, data clean rooms, and ad product suites

Lead a high-performing team responsible for agency and client engagement dedicated to programmatic revenue growth

Set clear goals, KPIs, and success metrics aligned to business growth and client impact

Foster a collaborative, forward-thinking culture that bridges commercial strategy and technical fluency

Qualification

Programmatic advertisingDigital media experienceAgency relationship managementData collaborationTeam managementCommunication skillsNegotiation skillsStrategic thinkingStorytelling abilityCross-functional collaboration

Required

Bachelor's degree required

10+ years of experience in digital media, programmatic advertising, or agency investment strategy

Strong existing relationships across major agency holding companies and programmatic investment teams

Proven track record of driving revenue growth through consultative partnership management

Exceptional communication, negotiation, and executive relationship-building skills

Experience managing teams and influencing cross-functional stakeholders in a matrixed organization

Preferred

Master's degree preferred

Strategic thinker with a consultative, relationship-first mindset

Deep understanding of the programmatic ecosystem, including data, identity, and automation technologies

Excellent storyteller who can translate complex programmatic concepts into business impact for senior stakeholders

Passion for streaming, innovation, and the evolution of audience-based buying

Benefits

Medical, dental, and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees