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Informa · 1 month ago

Senior Marketing Associate, Content & Social Media

605 3rd Ave, New York, NY 10158, USA

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Informa is a global business with a trusted network in specialist markets, and they are seeking a Senior Marketing Associate, Content & Social Media to join their team for The AI Summit Series. This role involves creating and executing content and social media strategies to drive audience engagement and support event delegate acquisition.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

Responsibilities

Develop engaging, high-quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns

Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice

Bring creativity to the forefront by crafting engaging social posts that resonate with our target audience and align with campaign objectives

Actively respond to followers, fostering meaningful interactions and building a strong online community

Experiment with new formats, trends, and approaches to keep our social media content fresh and innovative

Support the implementation of marketing campaigns that align with business objectives and KPIs

Create content that resonates with target audiences, driving traffic, engagement, and conversions

Collaborate with the SEO team to ensure content is optimized for search engines and aligns with best practices

Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly

Work closely with the Marketing Manager, Sales team, and other stakeholders to produce customer-centric materials that support business growth

Qualification

Content creationSocial media managementData analysisMarTech toolsProactive mindsetInterpersonal skillsCreativity

Required

2-3 years of experience in marketing, with a focus on content creation and social media management

Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines

A flair for generating innovative ideas and a willingness to experiment with new formats and approaches

Ability to use data to inform decisions and optimize content strategies

Familiarity with MarTech tools such as Google Analytics, Eloqua, and social media management platforms

Strong interpersonal skills and the ability to work effectively in a matrix-style environment with multiple teams and stakeholders

A proactive, entrepreneurial mindset with a 'test and learn' approach to marketing challenges

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

A flexible range of personal benefits to choose from, plus company funded private medical cover

A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

Recognition for great work, with global awards and kudos programmes

As an international company, the chance to collaborate with teams around the world