HERE · 2 months ago
Head of Demand Generation - New York City
New York, United States
Full-time
Hybrid
Senior Level
$145K/yr - $185K/yr
7+ years expHERE is a company that has created a browser purpose-built for work, combining security and productivity in one platform. They are seeking a Head of Demand Generation to lead their marketing efforts, focusing on strategy, campaign design, execution, and analysis to drive growth and impact sales revenue.
Cyber SecurityEnterpriseEnterprise ApplicationsEnterprise SoftwareProductivity Tools
No H1B
Responsibilities
Develop and execute a comprehensive demand generation strategy for our B2B Enterprise SaaS company, focused on driving MQLs, SQLs, and pipeline
Own the full lifecycle of integrated campaigns, from ideation and content briefs to launch and optimization. This includes building campaign assets like landing pages and ad copy
Lead and manage our external ad agency, providing clear strategic direction and creative assets. Manage content writers, demand gen director and partner with Sales Ops to collaborate and synchronize marketing efforts effectively
Define and execute relevant campaign strategies for different target audiences and personas across various sectors
Oversee performance across a variety of channels, including:
Manage effective campaigns on Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms
Work with internal or external resources to ensure our content strategy supports demand generation goals
Design and execute targeted email campaigns for lead nurturing and outbound efforts
Build and manage targeted ABM campaigns, leveraging intent data platforms to identify and engage high-value accounts
Develop and implement strategies to support the conversion of leads generated from our participation in events as a sponsor or exhibitor
Use data to measure campaign effectiveness, optimize performance, and report on key KPIs such as lead volume, cost per lead, and pipeline contribution. Leverage intent data to build highly effective and targeted campaigns
Act as a key stakeholder for our marketing tech stack. Ensure our systems are configured to support our demand gen programs and provide actionable insights
Partner closely with SDRs and Sales Directors to connect campaign activity to pipeline progression
Qualification
Required
7+ years proven experience in a senior demand generation role within a horizontal B2B Enterprise SaaS environment
Deep expertise in designing and executing end-to-end marketing campaigns that drive pipeline growth
Strong understanding of marketing automation and CRM platforms, with specific experience using HubSpot and Salesforce
Demonstrated experience with paid advertising platforms like Google Ads, LinkedIn Ads, and Meta Ads
Hands-on experience leveraging intent data platforms to inform and execute campaigns
Extensive experience with Account-Based Marketing (ABM) strategies and programs
Excellent leadership, communication, and project management skills, with experience managing direct reports
A data-driven mindset and a track record of using analytics to inform decisions and optimize performance
Benefits
Generous Paid Time Off
Paid Holidays & Sick Time
Competitive & Comprehensive Health Insurance
Thoughtfully-Planned Paid Parental Leave
Financial Well-Being Plans (FSA) (401k) (Life Insurance)
Stock Options
Professional Development Courses
Employee Resource Groups
One Medical - Free Membership
Talkspace - Mental Health Therapy 24/7
Team Lunches
Casual dress code
Commuter Benefits (NYC employees only)
Citibike (NYC employees only)
Company
HERE
HERE Enterprise Browser provides enterprise security, workforce productivity and seamless integration of enterprise AI.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$82.01MKey Investors
Bank of AmericaIQTING Ventures
2023-05-23Series D· $35M
2022-11-01Series Unknown
2022-07-06Series Unknown
Leadership Team
Mazy Dar
CEO
Mark Josling
VP of Product
Recent News
Research and Markets
2025-05-05
Company data provided by crunchbase