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Kontakt.io · 1 month ago

Marketing Account Strategist

New York, New York

Full-time

Hybrid

Mid Level

3+ years exp

Kontakt.io is building a platform that enhances care operations by improving asset utilization and staff productivity. They are seeking a Marketing Account Strategist to develop and execute high-impact Account-Based Marketing (ABM) programs aimed at engaging strategic target accounts, working closely with marketing and sales teams to drive growth and deepen customer relationships.

Artificial Intelligence (AI)Indoor PositioningInternet of ThingsLocation Based Services

Growth Opportunities

Responsibilities

Develop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth

Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success

Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact

Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts

Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts

Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy

Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI

Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness

Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts

Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account

Qualification

Account-Based Marketing (ABM)B2B marketing experienceABM tools proficiencyData analysisProject management skillsCollaboration skillsCommunication skillsCreative mindset

Required

3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment

Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement

Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reporting

Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster

Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail

Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams

A creative 'brand experience' mindset with the ability to think strategically and execute tactically

Comfortable with data analysis and using insights to optimize marketing efforts