Activision · 2 months ago
Product Marketing Manager, Unannounced Game | London, UK
London - King - Ampersand
Full-time, Contract
Onsite
Senior Level, Lead/Staff
8+ years expActivision is a leading interactive entertainment company known for its iconic video game franchises. The Product Marketing Manager will support go-to-market planning and execution for an unannounced free-to-play title, focusing on developing player insights and establishing strategies for a successful launch.
GamingMedia and EntertainmentPC GamesPublishingVideo Games
Responsibilities
Define and execute the pre-launch marketing strategy and go-to-market roadmap leading up to launch
Partner with product, consumer insights, UA, and analytics teams to design and execute key validation tests to inform positioning, messaging, and creative strategy
Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise
Build frameworks that set up the title for a successful launch and sustainable live operations
Drive end-to-end go-to-market (GTM) planning and execution for an upcoming title, from pre-launch milestones through post-launch live service campaigns, ensuring every beat of the campaign is insight-driven and business-impactful
Inspire innovative, insight-driven creative that captures attention and differentiates the game in a crowded marketplace
Partner with cross-functional stakeholders to ensure a cohesive global launch and live service strategy, ensuring all campaign touchpoints are consistent with brand identity, resonate with the target audience, and contribute to key KPIs
Develop and operationalize a comprehensive launch campaign, balancing brand awareness, player acquisition, and engagement objectives
Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid, earned, and owned channels
Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing, focused on retention, engagement, and growth
Serve as the connective tissue between product, creative, community, UA, and communications teams, ensuring alignment across all phases of planning and execution
Lead regular cross-functional meetings and roadmap syncs to identify low-lift, high-impact marketing opportunities tied to in-game content and player motivations
Champion a culture of creative experimentation, shared ownership, and data-driven decision making
Establish a test-and-learn framework across all strike phases
Leverage insights to drive campaign iteration, audience targeting and creative optimization
Conduct retros to capture learnings and continuously improve marketing performance and player engagement
Qualification
Required
8+ years experience in free-to-play product marketing, ideally in pre-launch and live service phases
Bachelor's degree in marketing, business, economics or a related field
Strong understanding of market validation testing, including soft launches, creative testing, and research projects
Demonstrated ability to lead global launch campaigns from strategy to execution
Strong ability to collaborate across disciplines, synthesize insights, and lead initiatives from strategy to execution
Excellent communication, storytelling, and presentation skills with a passion for gaming and player engagement
Strong project management skills and attention to detail
Preferred
London based is preferred
Benefits
Suite of benefits that promote physical, emotional and financial well-being
Company
Activision
Activision develops, publishes and distributes interactive entertainment, and leisure products. It is a sub-organization of Activision Blizzard.
5001-10000 employees
H1B Sponsorship
Activision has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (52)
2023 (63)
2022 (77)
2021 (57)
2020 (49)
Funding
Current Stage
Late StageLeadership Team
Natalya Tatarchuk
Chief Technology Officer
Alex Summers
Director
Recent News
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