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Publicis Sapient · 1 month ago

Associate Director, Audience Strategy

Chicago, Illinois

Full-time

Hybrid

Lead/Staff, Director/Executive

$111K/yr - $159K/yr

5+ years exp

Publicis Sapient is a global media agency focused on driving engagement and transactions for brands. The Associate Director of Audience Strategy will leverage data and analytics to enhance audience strategies, deliver insights, and collaborate with various teams to drive growth for clients.

Artificial Intelligence (AI)ConsultingDatabaseEnterprise

H1B Sponsor Likely

Responsibilities

Guide & drive use of audience data to impact media strategies for client account(s) based on overall objectives

Thoroughly understands the use cases of each audience tool and when to use which based on needs

Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies

Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation

Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs

Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions

Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency

Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings

Confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients

Excellent written and verbal communication skills, especially the ability to communicate technical concepts to a non-technical audience

Ability to think strategically, consider the bigger picture, analyze everything and think critically when solving problems to produce unconventional solutions

Strong project management skills and keen ability to delegate, with the capacity to successfully manage multiple workstreams at one time

Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential

Flexible and able to keep up with a fast-paced, constantly-evolving environment

Self-motivation and organization are key due to coordination with multiple internal & external clients

Manages with direction from director

Provides input to client business-related decisions

Accountable for Manager and associate level deliverables

Provides clear and concise direction and messages

Has “Intellectual Capital”, understands people want to hear a point of view

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Qualification

Media planning/strategyAudience segmentationData visualizationDigital marketingSQLPythonProject managementCritical thinkingPresentation skillsCollaborationCommunication skills

Required

5+ years experience in media planning/strategy (emphasis on digital), &/or ad technology (including previous agency side experience)

2+ years team managing 2+ direct reports

Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint

Strong understanding of audience tools (MRI, GWI, Epsilon)

Strong understanding of digital marketing, CRM, and audience segmentation

Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets

Advanced presentation, storytelling, and project management skills

Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms

Familiarity / experience with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers

Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc

Understand Web analytics tools (e.g., Google Analytics)

Preferred

SQL, SAS, or Python a plus

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Publicis Sapient

Glassdoor3.7

Publicis sapient is a digital consulting firm that offers consulting, technology, and product management services. It is a sub-organization of Publicis Sapient.

Founded in 1990

Boston, Massachusetts, USA

10001+ employees

https://www.publicissapient.com

H1B Sponsorship

Publicis Sapient has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (90)

2024 (90)

2023 (85)

2022 (153)

2021 (235)

2020 (231)

Funding

Current Stage

Late Stage

Leadership Team

Nigel Vaz

CEO

Nathalie Le Bos

Chief Financial Officer

Recent News

Financial Sector Technology

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2025-12-09