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Learning Resources · 4 days ago

Marketing Director, Retail Media

Vernon Hills, IL

Full-time

Onsite

Director/Executive

$150K/yr - $180K/yr

10+ years exp

Learning Resources is a family-owned organization dedicated to creating educational products and toys. The Marketing Director, Retail Media will lead and shape an integrated media strategy, optimizing media investments across platforms and driving the company's growth on e-commerce giants and retail platforms.

EducationManufacturing

Responsibilities

Develop and Execute a Data-Driven Media Strategy

Measure and Optimize Marketing Mix Effectiveness

Lead Amazon and Retail Media Operations

Drive Awareness Media Campaigns

Collaborate on Annual Marketing Plans and Ongoing KPIs

Build and Coach a High-Performing Team

Strengthen Partnerships with Media Agencies

Qualification

Paid media managementRetail media expertiseQuantitative analysisData-driven decision makingPeople managementDriving changeLearning agilityCommunicationTeam collaboration

Required

Bachelors degree required

10+ years experience in paid media management including advanced experience in retail media (Amazon Advertising, Walmart Luminate, Target Roundel, etc.), display, programmatic media, streaming video, paid search

Proven results driving growth in brand awareness, loyalty and customer acquisition

Technical knowledge of tracking, tools (dynamic creative optimization, etc.) and experiment design and implementation

People management experience; skilled at developing talent

Data Driven with excellent analytical skills

Excellent written and verbal communication skills

Strong skills in Fostering Teams & Collaboration, Driving Change, and Learning Agility

Demonstrated track record of accountability