Bellota Labs · 1 month ago
Manager, Digital Monetization & Affiliate Strategy
United States
Full-time
Remote
Mid, Senior Level
$60K/yr - $100K/yr
3+ years expBellota Labs is the company behind the World Poker Tour (WPT), a leading name in gaming and entertainment. They are seeking a data-driven Digital Marketer to optimize their media assets and enhance monetization strategies for their platforms, focusing on driving player acquisitions through effective content and conversion strategies.
Computer Games
Responsibilities
Take ownership of the worldpokertour.com traffic funnel. Analyze user behavior to identify high-intent pages and implement strategies to convert readers into ClubWPT Gold sign-ups
Strategically manage on-site inventory (banners, in-text links, pop-ups, and widgets) to maximize Click-Through Rate (CTR) and conversion value without degrading the user experience
Conduct A/B tests on landing pages, Call-to-Action (CTA) placement, and creative assets to improve affiliate performance
Collaborate with the editorial team to develop "commercial content" (e.g.,How to Play, Strategy Guides,Poker Room Reviews) that ranks for high-intent keywords and drives traffic directly to ClubWPT Gold
Ensure all SEO efforts are aligned with monetization goals, balancing high-traffic keywords with high-conversion keywords
Develop digital catch-nets for our TV audience. Work on strategies to capture linear TV viewers (via QR codes, vanity URLs, and second-screen experiences) and funnel them into the digital ecosystem
Create specific landing pages that align with current TV broadcasts to ensure message continuity and higher conversion rates
Track, measure, and report on the performance of WPT traffic sent to ClubWPT Gold
Monitor key metrics: Impressions, CTR, Conversion Rate, Cost Per Acquisition (internal equivalent), and Player Value
Manage affiliate tracking links and attribution to ensure data accuracy between the media site and the poker platform
Qualification
Required
3–5+ years in Digital Marketing, specifically within Affiliate Management, Media Buying, or Publisher/Site Monetization
The 'Publisher' Mindset: You understand how large media sites monetize traffic. You know the difference between a standard blog post and a high-converting affiliate review
Technical Skills: Proficiency with Google Analytics (GA4), WordPress (or similar CMS), and Affiliate Tracking Software
Data-Driven: You make decisions based on spreadsheet data, not gut feeling. You live in the metrics of CTR and Conversion %
Preferred
Experience in iGaming, Poker, Sports Betting, or a similar high-compliance, high-transaction industry is strongly preferred
Basic HTML/CSS knowledge for tracking code implementation is a plus
Company
Bellota Labs
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase