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Azazie, Inc. · 3 days ago

Digital Marketing Manager

California, United States

Full-time

Onsite

Mid Level

$130K/yr - $150K/yr

3+ years exp

Azazie, Inc. is a leading direct-to-consumer e-tailer specializing in bridal and evening wear. They are seeking a Digital Marketing Manager to enhance their digital marketing performance across various channels through a data-driven and collaborative approach.

E-CommerceRetailWedding

No H1B

Hiring Manager

Abigail Vispo

Responsibilities

Own end-to-end planning, execution, and optimization of digital marketing channels (email, SMS, push, paid social, display)

Build and execute campaign calendars aligned with product launches, promotions, seasonality, and BFCM

Collaborate with internal teams to ensure cohesive messaging across channels and touchpoints

Partner with Creative and Product teams to bring campaign concepts to life and elevate product storytelling

Act on performance insights (CTR, CVR, RPS, CAC, ROAS, AOV, return rate, list growth, LTV) to refine strategy and continuously improve channel efficiency

Use data to inform segmentation, lifecycle flows, journey mapping, and personalized messaging

Monitor experiment results (A/B tests for creative, targeting, send time, subject lines, landing pages) and recommend next steps

Translate performance insights into clear creative direction for designers and copywriters

Ensure creatives and messaging align with brand tone, customer needs, and channel best practices

Review, QA, and approve email/SMS/push assets prior to launch

Qualification

Digital marketing experienceKlaviyo proficiencyGA4 proficiencyCustomer segmentationLifecycle marketingA/B testing methodologyProject managementCommunicatorOrganizedProactivePassion for improvementExperience in fashionExperience in retailCollaborativeDetail-oriented

Required

3–5+ years of experience in digital marketing, CRM, or growth marketing (preferably in e-commerce or DTC)

Proficient with Klaviyo, GA4, or similar analytics tools

Strong understanding of customer segmentation, lifecycle marketing, attribution, and a/b testing methodology

Comfortable analyzing data and translating insights into actionable strategies

Excellent project management skills with the ability to manage multiple campaigns simultaneously

Strong communicator and collaborator across creative, product, engineering, and executive teams

Detail-oriented, organized, and proactive with a passion for continuous improvement

Preferred

Experience in fashion, bridal, or omni-channel retail is a plus

Benefits

100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period

Paid vacation days and sick leave

Paid Holidays + Floating Holidays

401k match

Parking/Commuter reimbursement (LA based employees only)

Free snacks and drinks in office

Employee discount

Gym access in building

Company engagement events

Company

Azazie, Inc.

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories.

Founded in 2014

San Jose, California, USA

51-200 employees