Habitat for Humanity of Greater Nashville · 2 months ago
Social Media Content Specialist
Nashville, TN
Full-time
Onsite
Mid LevelHabitat for Humanity of Greater Nashville is seeking a Social Media Content Specialist to enhance their retail operations through effective digital and print campaigns. The role involves creating engaging content for social media platforms, managing community engagement, and driving sales for the ReStores while supporting the organization's mission.
Individual & Family Services
Responsibilities
Ensure maximum consumer engagement across all social media platforms researching and joining key strategic groups and attracting other influencers to raise the visibility of the ReStore’s services, supporting Habitat’s mission
All print collateral and digital collateral for the three ReStores will be produced by this position, so a strong skill set in Adobe Creative Suite/Photoshop, Illustrator, and InDesign, and print and digital production is a must
Social media accounts tools include but are not limited to posting new arrival items on all the ReStore accounts, special sale features as well as other ReStore services on: Facebook, Instagram, Twitter, Pinterest and YouTube in three counties
Posting agency information, advocacy, homeowner application support, sponsor visibility support created by the Senior Marketing Manager included in content posts
Responsible for creating the ReStore digital newsletter content and managing newest arrival website page
Creating graphics and messaging specifically for social media channels, including text, image, and videos for the ReStore locations as needed
Creating graphics for print and digital campaigns
Create compelling social media posts to promote ReStore sales, services, and volunteer opportunities in three locations
Monitor all ReStore social media channels for positive messaging and continuity, brand alignment, cross platform sharing, feedback, analytics, and best practices
Post daily items for sale at ReStores in all three counties on social media platforms, as well as recognize volunteer groups and other ReStore partners to drive sales, services and engagement
Monitor and interact with other groups who mention Habitat of Greater Nashville ReStores and attract and work with social media influencers
Create analytics tracking for communication success and growth
Post positive engaging branded content daily
Be an active member of the ReStore team with attending sales meetings and engaging with shoppers, donors and volunteers daily
Monitor feedback on social media channels, responding when appropriate
Manage the newest arrival website for all 3 ReStores
Build the base of social media followers on all platforms
Must be collaborative, engaging while working with a large diverse audience, and able to follow directions and work with others
Other duties as directed by management
Understand relevant social media channels and how best to communicate and position the Habitat ReStores’ services and offerings supporting Habitat’s affordable homeownership mission
Create compelling content to drive ReStore sales across counties, promote ReStore services, Habitat’s mission, homeownership opportunities, and housing advocacy
Provide positive interactions with key partnerships and staff
As part of creating attractive content for Habitat’s retail operation, the Social Media Content Specialist must be able to utilize a camera proficiently to help create content, be proficient in layout and design, write concisely, and have good working knowledge of all social media platforms and the nuances and audiences of each platform. Job will require weekly travel to the Wilson and Dickson locations
Position requires valid Driver’s license and insurable driving history
Regular and reliable attendance required
Qualification
Required
Bachelor's degree in marketing or communications with coursework in graphic design is required OR Social Media Specialists or similar role is required
Familiarity with basics of photography, video production, Photoshop, and Illustrator a must
Experience working with multiple social media sites
Exceptional at creating visually compelling campaigns for retail services
Understand SEO and social media analytics
Strong visual written and content building skills with excellent communication skills and relationship building skills
Self-starter and initiative driven
Collaborative and flexible nature
Critical thinker and problem solver
Organized with Excellent time management skills
The candidate must have the ability and desire to work respectfully with people of all cultures, languages, national origins, races, ethnic backgrounds, religions, classes, immigration statuses, sexual orientations, gender identity and expressions, ages, mental or physical abilities, and other diversity factors. Must conduct all activities in accordance with Habitat principles
Company
Habitat for Humanity of Greater Nashville
Seeking to put God's love into action HABITAT FOR HUMANITY OF GREATER NASHVILLE brings people together to build homes, communities, and hope.
Founded in 1985
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Danny Herron
President and Chief Executive Officer
Yvette T. Doran, MBA, FACMPE
Chief Operating Officer
Company data provided by crunchbase