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Fairmont Hotels & Resorts · 21 hours ago

Vice President, Brand - Fairmont Hotels & Resorts

New York, United States

Full-time

Onsite

Director/Executive

$180K/yr - $250K/yr

12+ years exp

Fairmont Hotels & Resorts is a global luxury hospitality brand with over 90 properties worldwide. The Vice President, Brand will shape and elevate the brand strategy, ensuring its consistency and growth while leading initiatives in brand positioning, guest experience, and strategic partnerships.

HospitalityResorts

Responsibilities

Define and execute the global brand strategy, ensuring alignment with the Fairmont brand DNA and long-term vision

Lead the evolution of the brand narrative, visual identity, and messaging across all platforms

Ensure brand consistency across all properties, marketing materials, and guest experiences

Monitor luxury hospitality trends and competitive landscape to drive brand differentiation and innovation

Oversee the development and implementation of brand standards to ensure exceptional guest experiences across all properties

Partner with operations and design teams to bring the Fairmont brand to life through service touchpoints, architecture, interior design, and cultural storytelling

Drive initiatives that enhance personalization, emotional engagement, and brand loyalty

Oversee the creative direction of brand campaigns, digital content, and storytelling efforts

Collaborate with internal and external creative agencies to develop world-class marketing assets

Ensure all content aligns with Fairmont luxury positioning and engages high-net-worth audiences

Identify and develop strategic partnerships with luxury brands, cultural institutions, and influencers to elevate brand awareness and affinity

Foster relationships with key media, designers, and tastemakers to enhance Fairmont brand presence in luxury, lifestyle, and hospitality sectors

Work closely with sales, marketing, and digital teams to ensure brand initiatives drive revenue and guest engagement

Partner with development teams to support brand expansion, ensuring new properties align with Fairmont brand promise and standards

Establish and track key brand performance metrics, adjusting strategies as needed for growth and impact

Qualification

Luxury brand managementCreative agency managementStrategic thinkingLuxury consumer behaviorStakeholder managementPassion for storytellingLeadershipCommunication