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Safariland · 1 month ago

e-Commerce - e-Commerce Marketing Automation Specialist

United States

Full-time

Remote

Mid Level

$80K/yr - $110K/yr

3+ years exp

THE SAFARILAND GROUP is seeking an Ecommerce Marketing Automation Specialist to oversee and optimize automated marketing campaigns for their ecommerce channel. The role involves working with cross-functional teams to enhance customer experiences, drive engagement, and increase conversions through data-driven strategies and marketing automation tools.

Retail

Responsibilities

Develop and execute data-driven marketing automation strategies for email, SMS, push notifications, and other channels to drive customer engagement, conversion, and retention

Design, implement, and optimize automated workflows and customer journeys, ensuring seamless experiences from initial touchpoint to post-purchase communication

Collaborate with Analytics Manager to analyze customer data, segment audiences and deliver personalized content and promotions to customer groups based on behavior, demographics, and purchase history

Manage and optimize ecommerce marketing automation platforms ensuring technical accuracy and smooth integration with other tools

Conduct A/B tests to continually improve campaign performance, leveraging insights to refine strategies and tactics for maximum impact

Monitor, analyze, and report on key performance metrics to track campaign success and identify opportunities for improvement

Work closely with the ecommerce, product, content, and creative teams to align marketing automation strategies with business goals and product launches

Ensure all automated communications reflect the brand voice, adhere to best practices for customer engagement, and create a positive experience for customers across all touchpoints

Qualification

Marketing AutomationEcommerce StrategiesCustomer SegmentationAnalytics ToolsDTC Ecommerce ExperienceCommunication SkillsOrganizational SkillsProblem-Solving