Epic Games · 2 months ago
Director, Lifecycle Marketing
BLANK,BLANK,Multiple Locations
Full-time
Onsite
Director/Executive
$199K/yr - $292K/yr
10+ years expEpic Games is a leading company in the gaming industry, known for its innovative approach to game development and marketing. They are seeking a Director of Lifecycle Marketing to lead strategies that enhance player engagement and retention across their games, overseeing a multidisciplinary team and driving data-driven marketing initiatives.
Developer PlatformGamingMetaverseSoftwareVideo Games
Responsibilities
Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement
Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players
Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization
Enhance our messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement; boosting retention, relevance, and impact
Use automation and stronger frameworks to scale campaign planning, execution, and measurement; tightening workflows, improving documentation, enforcing schedules, and optimizing capacity so teams can focus on creativity and strategy
Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and readies the team to adapt to any business and consumer needs
Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact
Qualification
Required
10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech
Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement
Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels
Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution
Passion for games, technology, and building systems that create meaningful consumer/player experiences
Benefits
Epic’s generous benefit plans
Discretionary incentive programs
Company
Epic Games
Epic Games is an interactive entertainment company that develops games and offers its game engine technology to other developers.
1001-5000 employees
H1B Sponsorship
Epic Games has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (35)
2023 (50)
2022 (24)
2021 (24)
2020 (10)
Funding
Current Stage
Late StageTotal Funding
$7.86BKey Investors
The Walt Disney CompanySonyDisney Accelerator
2024-06-10Series Unknown
2024-02-20Secondary Market
2024-02-07Corporate Round· $1.5B
Leadership Team
Randy Gelber
Chief Financial Officer
Tera Randall
Vice President, Communications and Policy
Recent News
Polygon.com - News
2026-01-25
My Nintendo News
2026-01-25
iphoneincanada.ca
2026-01-24
Company data provided by crunchbase